Page speed is an important factor when we consider the SEO of a website. Google uses the page speed of a website as one of the majorfactor for ranking. Hence, as a website owner or a marketer, improving the speed of the pages on the website is essential for a good SERP result. You must also focus on developing a responsive website while you are at it. In this blog we will share the backend and frontend changes you can make on the website to improve its speed.
5 Steps to Speed up the Backend
Here are the 5 steps you can take on the backend to improve website speed.
Step1: Ensure you have a Reverse Proxy Configured – This is treated as a very important step. For Wall Street Oasis (WSO), they have taken into work a reverse proxy called “varnish”. It is the fastest layer of cache as well as a typical one. This reverse proxy (Varnish) caches the whole page in memory which results in the lightning fast while returning to the visitor.
Step2: Enlarge the TTL of that cache – The word TTL stands for “Time to Live”. TTL is a part of domain name system which are set by authoritative name server. If there is a large amount of database content that can’t change instantly so to make the hit rate higher on the varnish, the TTL can be increased.
Step3: Rehearse the cache – A warm cache is well populated that have been recently retrieved. A cache with some values that gives cache hits is known as warm cache.
Step4: Strain your database and linchpin on the slowest queries – It is important to enable the slow queries report and check those reports in every quarter. EXPLAIN can be used for checking queries. Wherever it is needed add the indexes and write the queries again that can be optimised.
Step5: HTTP Headers – HTTP headers is very useful or effective to share the additional information with an appeal. It helps the client to use it with complete information.
After having performed these steps, use tools available online for PageSpeed Insights, and you will see an improvement.
7 Steps to Speed up the Frontend
After you are done with the backend, improve the front-end through these steps.
Step2: Develop your images – Whenever it is possible try to use WebP for the images. It’s a kind of formatting of images. Using of correct size of the image is very important as well as try to operate lazy load to evade images that are downloading.
Step3: Develop your CSS – Inline of the CSS is very important. Online tools suggeststhe critical CSS and helps in blocking the render. Lighten your CSS files and try to intent it in a very lowpercent. Multiple bundles should be used when any CSS files are combined.
Step4: Moderate your web fonts – To make your website look good and leave an impression on the users, it is very important to take care of the fonts used in it. The following are the points which will help in the designing and using of fonts in a correct manner:
• For icon fonts using of inline svg will be good.
• To generate the font files, using offontello will be satisfactory.
• Before using the web fonts, audit all the glyph present in the font file.
• For the selection of glyphs, use the Unicode range.
Step5: Budge exterior wealth – To control expire headers, shift the external wealth to your server.
Step6: Employ a content delivery network (CDN) – Content delivery network can be defined as a grade of networks which labor up jointly to furnish a speedy delivery of internet connection. It helps in load times of websites and also increases the content availability.
Step7: Employ service workers – There is a script in the background which is run by a browser, different from a web page, which opens the door for features (push notifications and background sync).
Service Worker caches all these resources so that the user can be served much faster for all times.
Testing, tools and takeaways
If you have followed the frontend and backend tips we have shared you would see improvement in the website speed on PageSpeed Insights tools. Additionally, you should also develop a Responsive Website for the best SEO result.