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Category: Google Insights

Optimising Google Page Speed Insights – Tools and Options

It is quite likely that you have invested in hiring SEO services, also ensured that you have a server that is well-configured, have not left any stones unturned as far as digital marketing is concerned, and you pay well for buying bandwidth. However, despite all these efforts, you have not been able to derive the optimum benefits and your website is not getting the rank it should.

Can Google Page Speed Insights come to your rescue? Perhaps, yes it can. How can this tool help you?

Tips for Better Website Performance with Google Page Speed Tool

There are few important aspects that you can consider for better website performance-

Optimising Google Page Speed Insights – Tools and Options

1. Allow Compression of Content– Reduce Bytes Transmitted
Whenever you send any content to a client, compress it in Deflate or GZIP format. By compressing you are minimising the bytes. As such, the bytes that you transfer over a network are less. So, the time for download will be lower too.

2. Server Response Time – Google Page Speed Insights
The tool that measures website performance takes into account server response time. It sets off in the event server’s response time is not within >200ms, which is regarded as the time taken for the HTML code to load. Using Google Insights analysis will enable you to find out the probable cause for slow response time.

3. Browser caching- How will it impact website performance
It takes a lot of time for static files to load. Files that you download earlier are already stored in the browser’s cache storage. It is best if the data is provided from the local cache storage itself when required, instead of getting them from the server again, which would mean downloading them again and that would eat up not just space but bandwidth too.

4. Landing Page Redirects must be Avoided
Avoid redirecting landing pages repeatedly to the point from where the data is again sent to the client. This results in so called ‘latency’. One of the main reasons that cause website performance to slow down is with every redirect; a new HTTP ‘request-response’ sequence takes place. This is prominent with any hand-held device if the net connectivity is poor. To overcome this problem to a great extent, website developers make use of Responsive design that has been found to nullify the effects to a great extent.

Apart from the measures that you can employ for optimal site performance, optimising content, both textual and visual is another way to enhance output. As far as the question of Google Page Speed Insights arises, it is a proven and tested tool that has taken over the website designing industry by storm, evolving it for delivering better results.

Google Uses the Chrome User Experience to deliver the Speed Score

Page speed Insight is one of the known, and the best free tool made available by Google that provides real-time performance analysis of the web page along with the improvement ideas.

Google’s new update says that now, Page Speed Insight is using the data of Chrome User perform report to provide the detailed analysis of the page performance represented as Speed Score.

Chrome user performance report is about chrome user experiences on the web destinations currently only focused on loading performance. Out of all the metrics provided by Chrome user performance report, Page Speed Insight only reports two metrics i.e. First Contentful Paint (FCP) and DOM Content Loaded (DCL).

Page Speed Insights

First Contentful paint (FCP): This is time calculated by the browser when the first time a text or an image appears on the page. It’s the time when a user can start consuming the data.

DOMContentLoaded (DCL): This is the time calculated by the browser when a page gets completely loaded without waiting for any image or a sheet to get downloaded.

PSI (Page Speed Insight) then categories each of these metrics based on where they fall into Distribution:

  1. Fast: The median value of the metric is in the fastest third of all page loads.
  2. Slow: The median value of the metric is in the slowest third of all page loads.
  3. Average: The median value of the metric is in the middle third of all page loads.

Now, the Speed Score is calculated based on the categories of each metrics:

  1. Fast: If every metrics of the page is fast.
  2. Slow: If any metrics of the page is slow
  3. Average: When they fall in betweengood loading speed

Google consider loading speed of the web pages as one of the ranking factors. As a website or a web Page with a good loading speed provides excellent user experience and it also directly impacts the traffic of the web page and eventually ranking on the search engine. So, monitoring and maintaining the website speed is also essential along with the others ranking parameters.

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