For a stable website design, color and theme of the webpage give the most important attribute to the maximum. Color is the central component of all the website design so that it is the best way of expressing the brand. Designers of the modern day are pushing the boundaries for expressing the coloring outside lines. Below are some of the colors or could be suitable for the colors for the website or application. Many numbers of designs are available with the trend predictions that could never fail the color.
In the olden days, most of the colorful expressions have been bound to the screen technologies that are displayed with the limited web colors for the web users. However with the advancement in the technology and innovation, there are many numbers of new screens are available that reproduce richer colors, saturation levels and vibrant shades for the website and mobile apps. Designers have used many numbers of strategies for the website designing that would also give the specific element for attaining more attention. To enhance the complete brand experience, it is better to upgrade to new tools and technology.
Creating Strong Background:
Since there is a tremendous growth in the technology designs, most people opt for the bold backgrounds that would give a neat look. For the best design, the powerful and colorful background is considered the best move for giving more interest to the specific section. Whatever you type of options, it is best to get the best opinion on better background that is acceptable on all the section to easily stand out.
Root Studio is one of the great examples as they have started the design with the yellow background that becomes the great highlight of the website. Yellow background also helps to easily set the tone for most of the case study and one of the greatest benefit is that the minimalist design style that is used with the background color for important element design. However, not all of the case studies have the vibrant colors such as Chester Zoo yellow that are highly suitable for vibrant hue for making something.
Mambo also uses the color as highlight difference in the section as the portfolio. It could also give you the best option for the deep blue, neon yellow or even black gives the more elegant look. Pairing the neon yellow with greens, skin tones and blues black also work better in harmony. In fact, the background colors also help to make the section more interesting and unique. Branding for agency becomes much easier.
Stylishly animated websites with web presentations for impressing the modern audience
Picking the right element combined with the other aspects becomes the most important aspects that are crafted carefully on different satisfying criteria that include the aesthetic, usability and function. When all other elements have worked together then with seamlessly enhances the impact on content.
Color is used for making more statement bold. Using the Uber sign language on a landing page is considered as the best option for the orange gradient background that definitely catches more attention. Even though, it is considered as the best design strategy that mainly establishes purposes of the page that teaches the people with the basic sign language as it mainly relies on the visual cues.
Kickpush design studio portfolio becomes the most amazing design that inspired most of the people across the world within a glance. Everyone has a different kind of personality and Kickpush likes to enable that it is different from the chosen color scheme. Having these best design that would give the complete visual statement is the best option.
Better Story For Branding:
Color and the innovative theme are considered as the best asset that helps to tell the right story in the more imaginative way. One of the best examples of importance Color for the homepage is the Bloom. With using the high extensive same almost-electric blue design along with other visual elements, the story gives quite an imaginative feel. Using the visual design, the blue helps the user to scroll from the header to footer by giving them more efficient look. When you have different sections, there also different color available with the flow that also becomes more efficient storytelling aspects.
Adobe’s Marketing Cloud landing page is one of the best massive pages that have the large sections in it. In fact, each of the section has their own color scheme that brings you the more efficient option for easily enabling the highest standard. Colors could differ from the light blue at the top along with the fire engine in the red to the dark purple establishes the modern look in a unique manner. Photography with the new trend also goes on each color to the extent. Color also easily tells the story of each of the section that is also enabled with the landing page.
Creating Excellent Interest With Adding Personality:
Color is used for adding the interest to the design. Normally, bold and large colors do not always work on the front and center for the designs that the colors are used. When making landing page quite pleasant that looks more option for the engaging more audience, it is easier to make without the use of a bright red background.
Improve Branding Performance:
Most of the viewers like to view only the color for branding which is highly suitable for increasing the performance of the landing page or website. In fact, many people could have followed the Asana’s redesign in which the colors are implemented based on different aspects with the color gradients that acts as the part of new identity. Colors are heavily used in some sections or part of the website but not in all the parts. Colors are different and vibrant. Normally, colors work well together as the Asana’s newest branding becomes colorful and vibrant. The color strategy is considered the brand positioning of Asana and it is bright pink, purple, and orange. Gradients of the neighboring colors such as blue and green are also used in the process that is considered as the superior option for the designs. Stripe colors also become the biggest trendsetter when using the colors and it gives more choice for easily impactful on branding.
Using the strategic color on websites gives you the better option for creating the best brand such as Asana and many others for making the bold statement with the best bright red background and it also makes sure that the viewers have the different perspective view. Color helps to bring the personality along with easily the brand’s identity to great extent. With using the appropriate color on web design gives extensive stronger and better attributes.
Creative design plays the most outstanding role in boosting your web designing skills. There are tons of software programs available, so you can choose and use the best tools. With the right kind of web designing tools, you can improve your web designing skills. The important thing about these tools is that they are crafted to help website designers to design websites.
The specialized tools make the web design user-friendly, simple to use and even sophisticated. If you previously have some basic knowledge and tools, you can look for the newer programs and new technology.
This post shares you some user-friendly and most popular tools designed particularly for the web designers.
Everything about web designing
Web designing is a well-known term used for explaining the front end that is known as the user interface of the websites. Most significantly, web design requires better knowledge of architecture, website structure, icons design, imagery and fonts, colours, navigation ergonomics, contrasts, user interface and website layout.
The web designing process incorporates many separate methods and skills in the sustenance and creation of the websites. It also appears as a perfect blend of different areas including interface design, graphic design and animation design including exclusive code and patterned code. When it comes to search engine optimisation and user experience design, they are other major areas of web design.
If you are a beginner and you face any challenges while designing a website, you can opt for the following best and excellent web designing tools.
• Leave and pull the data of your website • Preview your location when you developed the site • Organize data into loops
2. Anime This specially developed web designing software is ideal for the front-end developers. The simple tool allows you to code apps and websites from Sketch designs or Photoshop. When it comes to Avocode, it can automatically and instantly examine your Design file or PSD and also transform them into a nicely created User Interface. If you click on the elements in your design, you are able to copy and paste a source code on the text editor based on your individual preference. It is a specialised feature that makes it a stunning place for assigning you programming source code perfectly.
3. WordPress As the best open source tool, it brings you a creative and beautiful blogging or website developing features. WordPress is an excellent open source platform which is available for completely free. The most impressive thing about WordPress is that it lets you create and maintain your website by using your own web browser. These are unique features of this flexible and outstanding CMS (content management system) tool that make it an ideal choice for beginners.
4. Adobe Photoshop If you are looking for a perfect tool for developing the image, banner, and CMS of your website, you can opt for Adobe Photoshop. It is a basic web design tool that makes your image looks attractive on the front-end. When you decide to create a banner and image designing for your website, you can utilize the dashboard feature. The cost of this smart feature is very low. If you want to make your career as an animation designer, video, graphics or photo designer, you can utilize this web designing tool.
5. Figma It is one of the highly integrated designing software that let multiple designers or developers cooperate properly in the real time. The most significant thing about this web designing tools is that it is easily accessible on various platforms including Linux or Mac, and Windows.
6. Sketch A sketch is somewhat similar to a popular website designing software named Photoshop. When it comes to Photoshop, it is managed for operating on various design projects. On the other hand, Sketch is entirely web design based. In fact, Sketch has all the important characteristics required to perform various activities that range from developing a ground to address the requirements of a particular design project.
Most significantly, this web designing tool works with an array of graphics that let you to easily rescale the design you are creating for free.
• Switched PX file to REM rile for fundamental CSS units • Source code files of CSS move from less to “.scss (SASS). • Increasing the font size by using flexbox grid support available in a grid
8. Affinity designer It is a kind of game designer tool that helps to design game graphic design, game animation, and a game image to develop an excellent website. It is otherwise known as publisher tool, Photoshop tool, and designer tools. It is used for vector drawing, desktop publishing, and photo editing.
Choosing the right web designing platform or software is not a difficult task now, but the above list of web designing tools makes the process simpler. It is essential to note that these tools help you to develop the finest source code by using a friendly user interface. The best designing platforms are also equipped with the best imaging editing and animation designing features to create the best designs.
The ecommerce industry has witnessed a lot of growth in the last few decades. A lot of companies are willing to switch into an e-commerce store along with the existing offline platforms. The main objective is to acquire more customers and expand the company’s reach beyond certain limits. But only having a company website would not do the job for you. You must be able to establish a responsive eCommerce website design and look forward to a successful run in the industry.
Your Online Presence Should Be Able To Create A Positive Impression
Similar to the real-life scenario, first impressions matter in the e-commerce section as well. Whenever customers enter into a poorly designed, disorganized shop, they prefer to step out and never walk in again. Same thing applies for your online shop where a chaotic structure might compel the customers to leave without any further queries. Therefore, while you choose the website design for your company, make sure that you work keeping the customer’s point of view in mind.
Websites Build Up The Trust Between The Online Retailers And The Customers
There is no doubt on the fact that a perfectly designed business website adds brownie points to your online promotional plan. Whether you own a big scale company in the industry or a smaller version of an organization, a properly organized website would always bring out positive results. In order to persuade your customers to trust you and build up a relationship, a professional outlook of your company website is very crucial.
Enhancement Of Buying Experience By Better User Friendliness
Website design has a vivid importance in the successful terrain of online retailers as it tends to procure the customer experience. Customers should be able to feel comfortable while using your company website. Each and every section of your website should provide a simple interface which would enhance its usability and thus, increase the customer interest. So it can be said that in order to keep your company website in proper shape, a thorough establishment and maintenance strategy must be followed. Without the efforts of the company, managing a professional company website would not be an easy job to handle.
The business website of the online retailers would help them to promote the products and services offered by them along with the various discounts and offers. In this way, it would get easier for the companies to build up a stronger customer base and rise up the sales chart subsequently. So in order to highlight the recognition value of your company and march ahead towards a particular goal, a responsive website design comes out to be an essential factor. As online retailers you must try to keep your website as professional and advanced as possible.
Keeping up with the regular updates of your WordPress website is important to keep the site secure and free from vulnerabilities. Now that the WordPress 5.0 update is available, it is important to prepare your site for the latest enhanced version. Every update brings certain new changes with it which may or may not be easy to accept. To prepare your site for the same you can create a testing platform without creating a stir at your live site or the current live users. Following these simple steps can help you with the new setup:
Taking a Backup for Your Site
Having a backup of your site before you install the new update is a strong recommendation. New versions have a faint chance of breaking up or corrupting parts of the site. A secure backup can help you retain your original site which can be restored if the need arises. Various plugins help you to take a backup of your site through a simple process from your dashboard page. If at all you face any challenges with the new update you can use the backup file. It will also help you to check the compatibility of your site with the new Gutenberg editor.
Run a Test for the Gutenberg Editor
The new addition to the WordPress 5.0 update is the Gutenberg editor. It is important to check its compatibility with the theme of your website. You can do so by running a test on your backup site. Once you test it you need to check for any missing articles, posts or pages. The complete layout of the page should also be proper and don’t forget to check for all key functions. If you find all is perfect you can continue with the Gutenberg editor. If you are happy with the current work you can continue with the classic WordPress editor.
Updating the Plugins and PHP Versions
The PHP version manages all the themes and plugins of a WordPress web development site. An old version sometimes creates conflict with the new one and may require debugging. Updating the PHP versions and the plugins therein is the best approach to run the new software with ease. It will speed up the functioning of your site and will also provide a hassle-free update. In a similar manner, updating the plugins and checking for their compatibility with the Gutenberg editor is also important to avoid any conflicts.
Staging the Site to Check Compatibility
When you create a copy of your WordPress web development site and make changes on it to test its compatibility with the new version it is termed as staging the site. This is of great help as it lets you check for all adjustments and changes that you need without affecting the live website in any manner. This alternate site is not visible on any search engines and so you are free to test it without disrupting the speed and functioning of the real website.
Switching to a change as big as the latest WordPress 5.30 update is a cause for apprehension, nonetheless, you can go ahead with adequate preparations. Creating necessary backups, running the update on a staged site, choosing a suitable editor and knowledge about probable bugging faults will help you adapt to the change with ease. So just take charge and gear up to the upgrade with the hope for positive outcomes.
Google page speed insights are an effective tool to assess the speed of your website across all digital medium. Creating a web design with great visual appeal and informative content is the basic part. If the website does not have a good loading speed, it is of no use. Slower speed leads to lower conversions. And speeding up is no mean task. First, you need to diagnose the cause and then fix the condition with immediate effect.
Why is Page Speed So Important?
Anyone trying to access a site would want a fast loading and clear images. Research shows that slower speed rate increases the chances of people leaving the site. This clearly indicates a loss of viewership and hence conversions. The top ranking websites on Google have loading speeds of less than 3 seconds. Also having a higher speed earns you a high ranking on search engines bringing maximum viewership p to your site. So the loading speed of a website is of utmost importance for a successful online business.
Compressing Large and Heavy Images
You can optimize the page speed insights of your website by considering some factors. The largest concern for slow websites is large images which have a huge impact on the website speed. By using image fixing techniques of compression you can increase the speed by a substantial margin. Free plugins are available which help you to compress 50 images at one go.
Using Browser Caching for Faster Loading
Every time a person loads a particular site, it requires the loading of the images, content and also deals with the HTML and coding. By browser caching you can reduce the task of reloading all of these elements when a visitor surfs through other pages. Plugins are available which work by remembering the data, logo, footer, etc. This results in an increase in the speed of the page as it saves the reloading of the same content.
Apart from having an user-oriented website design, the best way to drive more traffic to your website is by generating high-quality content. To do so you need to come up with innovative and new ideas regularly. This means a lot of work and pressure but an easy way out is by repurposing your old blogs. If you have been blogging for a while, you would have a ‘treasure trove’ of blogs. With a little effort, you can reuse those blogs for driving new visitors.
Here are ways as to how you can use the old blogs to drive more online visitors
Generate a Couple of Spin-Offs from the ‘Old Blogs’
You can brush up your old ‘blog posts’ and make them look new with a few tricks. You can take an idea from your old blogs and create fresh new content by expanding on that idea. Before you begin to write you need to keep in mind certain things. One of the key aspects to consider is the audience you are writing for.
Make sure to define your blog’s topic in a simple sentence. You should remember to establish a good connection between the introductory paragraph and the heading of your blog. Another way of brushing up your old posts is by looking at them from a whole new angle.
Display Your High-Quality Blogs to Drive More Traffic
An important aspect of web development and design is content. With quality content, you can generate high web traffic to your website. It is a good idea is to repurpose your best write-ups for generating new visitors. You need to pull out the best blog posts from the archive to give them a brand new look. It is quite obvious you would want to showcase your best write-ups for the new visitors to your website. You could even create a webpage dedicated solely to displaying your best quality write-ups.
Give a Spin to Your Blog Posts for Generating Web Traffic
With a few tips, you can upgrade your old ‘blog posts’ for alluring visitors to your website. You can add graphs, screenshots, images or different kinds of ‘visual content’ to your old posts to make them look them new. The other things that you can do are replace or remove the outdated information including visuals, create ‘content upgrade’ for adding value to an earlier old ‘blog post’. You could even think of reformatting a post to make it look better, add fresh new examples, tips, and information and improve on the overall readability.
With a competent website design professional, you can improve the look and user experience of your website and drive more traffic to it. You can find some of the best web development professionals at Web Design City. They have the expertise to develop user-oriented websites for luring more traffic to it. If you want your website to rank high up on Google contact them right away.
Are you planning to launch a website of your company? If that’s what you have in your mind, there are certain important aspects you will have to take into consideration. Besides the designing part and other technicalities, at first, you need to set your budget. How much are you willing to spend on your website? This is one important question that you need to answer. The answer to this question depends on several factors. The following section, would offer a brief insight into some of them.
Questions You Need to Ask Yourself
As mentioned, there are a couple of important questions which you need to address before allocating your budget. Here are some of them..
Why Your Company Needs A Website? Do you at all need one? If yes, then what objective do you desire to achieve? There is no point investing just for the sake of having one. It should give you a reasonable return on investment. So, at first, ask yourself this question
How Are You Planning to Use Your Website? The answer to this question depends on what kind of business you are into. There are various ways you can use your website. You can use it simply for the purpose of educating your customers about you. Or, you can take a step further and carry out online transactions through your website. It all depends on the nature of your business. Whether it is SEO marketing or ecommerce, the price would vary depending on the type of business.
How do You Plan to Design Your Website? There are various options you have when it comes to designing. You can go for a simplistic approach or you may opt for a classy and sophisticated one. You need to remember that the design of your website should be consistent with the nature of your business.
It’s a Long-Term Investment
You need to keep in mind that launching a website can be a costly affair. The more sophisticated and advanced website you wish to go for, more costly it would be for you. Therefore, treat it as a long-term investment. You need to plan and design your website in such a manner so that it helps you achieve your bottom line. Which is, increased revenue generation. You need to keep in mind, that your website would need up gradation at a regular interval; this would cost you some amount of money!
Allow Yourself Some Time
If you have a budget constraint, in that case, go for a basic design with minimum features. You can certainly upgrade in the days to come. Even if budget is not an issue, even then you should take it easy to begin with. At fort observe if your website is serving the basic purpose, which is attracting more visitors. It is very difficult to quote an amount for a website unless you are sure about the nature of the business you wish to carry out through it.
In order to get a clear idea about the web design price, you need to find answers to the above stated questions. Only then the company you have deployed would be able to quote a price for you.
Today, we live in a time where technology is present and used everywhere to create a smooth and easy experience. You no longer need the word of your friends and acquaintances to seek out a stellar restaurant for dining out. You can get all of that information on the internet through a website. Like any other businesses, today it is an essential requirement if you are starting as a new restaurant owner to have a website of your own.
Why do You Need to Have a Well-designed Website for Your Restaurant?
To answer this question properly, consider these few things:
How Many People Today Own A Browsing Device Or A Smartphone? The answer is obvious. Almost everyone today, depend on such devices for seeking out the points of interest they want to explore. To capitalise on this, you need a well-designed website.
Now, How Many People Use The Traditional Way Of Booking A Table At A Restaurant? It equates to less than five per cent of the total customers with a few occasional exceptions. Most people use a website to order food or book a table today.
Who Are The Targeted Customers Of A Restaurant In General? It is almost always the youth who refer to a smartphone or a computer for any information. It is all about technology today. With a stellar website, you can easily capitalise on this vast market.
What are the tips to follow in creating an attractive website for your restaurant?
Contrary to popular belief, designing a website that stands out is quite simple and follows a few important specifications. The following tips can help you in this regard:
Make sure that your information on the site is easy to find– You need to have an organised content that clearly states what your restaurant serves without any cluttering. Also, your contact information and special offers should be easy to find.
Design Your website according to the theme of your restaurant– Having a design that resembles your restaurant’s interiors, and decorations can go a long way in creating a good customer base. Your website should convey to customers exactly what to expect.
Use a well organised and informative content– The content you use must be informative and precise. Unnecessary cluttering can confuse your customers. Therefore, having a specifically designed informative website for your restaurant is the trend to follow.
Know Your Customers and arrange your content accordingly– Almost everyone today is glued to a handheld smart device that provides them with every kind of information they require from the World Wide Web. Therefore, Having a well-designed user-friendly website can help you generate more customers.
Therefore, it is evident as to why exactly you need a stellar website to boost your business and recover your investment. Website development may seem like a big task to those no used to creating such content. However, you do not need to be an IT professional to create your business website. Many web design companies can help you in this regard by fulfilling your needs of having an optimised site.
Designing the perfect website can not only boost your chances of success but also help your business to reach new heights.
A website to be successful requires a unique balance between the design element functionality. An imbalance in anyone aspect among these can have a negative consequence in generating the desired views. Therefore, it is essential that you approach the topic with a plan in mind. The website that you create represents your targets and the aims of your business. Having a Well-designed site cannot only boost your chances of generating profits but also can build a reputation for your organisation.
Following are the few points you can follow in designing a stellar website that represents your needs:
Creating A Logo– As simple as this may seem, creating a logo is a task that no one should take lightly as it will go on to be the symbolic representation of your brand. It is not only the thing that sets you apart among other competitors but also goes on to be the visual identification among the viewers and customers. It is the symbolic representation of the goals of your website and your business.
Selecting Design Template– It is one of the essential factors in the creation or the restructuring of any website. Choosing the right theme for the design template for your website can not only generate more views but also represent the goals and aim of your site. Ideally, a design template should match with the objectives of the target site. However, it is not a necessity, and you can select a model that has a modern look and an appealing approach.
Arranging The Content– Such an approach has three distinct advantages that can dramatically boost views and increase conversion rates. They are:
Organizing the material in an orderly fashion helps the viewer to maintain focus on the primary objective of your website and not lose sight of what it is that you are trying to convey.
If there is too much clutter and information, then you can lose potential customers from your website and earn a bad reputation.
It is instrumental in increasing the loading speed by removing the unnecessary content.
Having less content to display sends out fewer HTTP requests and reduces the consumption of bandwidth. This results in an increased overall performance.
With an adequately arranged website, it becomes not only easy for the site to be user-friendly and responsive, but it can also be viewed on smartphone devices without compromising on the quality.
All these factors if appropriately combined can make your website produce the results you desire.Creating a successful website design is an art in itself. Therefore, if you have been looking forward to creating the perfect design for your website, you are in the right place.
Designing the ideal webpage can seem complicated and mind boggling, but that is hardly the case. With numerous talented Web Designers and Web Design Company specialising in the field, you can easily incorporate your ideas efficiently in the designing of a perfect website that suits your needs perfectly.
If your e-commerce business has been continuously suffering from roadblocks and website problems, you need to rethink your strategy and apply your effort in the right direction. A website may seem like a complex structure to build and maintain, but that is not true anymore in the present century. You don’t need to be a tech-savvy person or a developer to improve on your website. There are a few secure and straightforward third-party apps that can boost your site performance and increase the functionality of your ecommerce website.
Using WordPress to Improve Your Design
WordPress is a third-party e-commerce platform-that was designed keeping in mind the needs of a business website handling various shopping functions such as product viewing, shopping cart, wishlist items, etc. by providing plugins without changing the original platform. It is basically an open source application that can be used by anyone for improving the customer satisfaction and reliability of the site.
Following are the few advantages of using WordPress to improve your ecommerce website design:
Free To Use- Being an open source platform, WordPress is entirely free to use and has no additional costs attached. The platform is both fast-growing and immensely popular among developers who use it to design an e-commerce website for all kinds of business no matter the scale of operations.
Flexibility– Being a platform that has been developed for all kinds of business, it is immensely flexible and has multiple choices according to the aims and objectives of your business with dedicated versions. There is WordPress go developed keeping in mind the requirements of a small scale business, while WordPress enterprise caters to medium/large scale business operations.
Fast Loading Platform- Design is not the only goal of WordPress. This platform also focuses on website and plugin optimisation. By providing a page that consumes less bandwidth, developers using WordPress can not only create a user-friendly platform with essential plugins but also create a fast loading website.
Currency And Language Support– It is an essential factor of any business involved in e-commerce. Using a flexible system of payment and language support is very important in the smooth operations of any business, mainly if the company operates overseas. To reach out to all category of customers, dynamic language support is also required which in turn increases the turnover from the website. This is where WordPress shines in terms of a superior platform.
Benefits Of Using A WordPress Platform
While WordPress itself is a very elaborate platform that provides you with most of the necessary tools that you may need, any large-scale operation of over 2000 products may require you to hire the services of a WordPress developer. Such professionals have an intricate knowledge of how WordPress works and can efficiently improve your existing platform to-suit your ecommerce needs better.
Therefore, if you have not considered the benefits that such a useful application can have on your business, then waste no time in creating the best Website that can boost your e-commerce turnovers easily.
Any successful website is a combination of speed, responsiveness, and an equally impressive design element. A website requires the perfect balance between these elements to bear fruitful results for any business. Therefore, if you have been wondering why your site design in spite of being attractive and well laid out isn’t generating enough views, then the fault probably lies in its responsiveness.
Compatibility across all Platforms
To develop or update an existing website, there are a few factors that you have to consider. Data analysis show that over fifty per cent users of internet view websites through their smartphones. Therefore, platform compatibility is critical in designing and developing a site to reach out to as many people as possible especially in the case of WordPress web development. While creating a website, you should take into account the various OS platforms such as IOS, Macintosh, Android, windows, etc.
Focus on the important Aspects
It is essential for any business website to be focused on the main objectives. The foremost point that you should undertake while developing a site is to select the appropriate theme not just by the design element but by also how much bandwidth it consumes. The higher the bandwidth, the slower and less responsive your website will be. Also having too much content removes the prime focus of the site which is undesirable for any business.
Improving the loading speed of the design
This can be improved by cutting down and compressing the secondary contents such as videos and pictures and by optimising the website for a clear view of the objectives of the business. Eliminating unnecessary information also helps in proper viewing the site on the small screen of a smartphone thus generating more views. Other than improving speed, a cleaner design also provides superior accessibility and browsing experience.
Improving SEO ranking
With the new update announced by Google, the SEO ranking of any website will now take into consideration the loading speed along with the popularity of the webpage as well. Therefore, before selecting a design from WordPress, it is essential that you consider the bandwidth consumption of the design as well. Therefore, testing the design for speed and responsiveness before using if for your website is always advisable.
Using touch-friendly navigation
However, such optimisation mainly is used by smartphones and tabs, many other devices rely on a touch interface. Before you release the website for your business, it is essential that you test the site for its smoothness in browsing through a touch-enabled device. Using mobile emulators on the desktop can be a useful way for testing out both the compatibility and the efficiency of the coding and design of the website.
Due to the numerous browsers used by both smartphone and PC users, it is necessary for your website to support all such browsers. The technology and coding used to make it complicated to create the perfectly compatible site. However, if done properly can bear great results for your website.
A well-designed business website has the capability of having not only the best design elements but also incorporates the most user-friendly interface that provides high conversion rates of customers. Therefore, to be successful in the long run, waste no time in creating a stellar site for your business.
When it comes to internet marketing, it is absolutely essential to have a website. It is through this website, people would get to know about the product and services which you have to offer, besides, it can also be used as a medium of communication with the people who visit your website.
While developing a website, the most crucial aspect that needs to be taken into consideration is the home page. It is the home page of your website that would create the first impression and invariably, the first impression is the last impression. Therefore it demands a lot of planning while designing the home page of a website.
Some Tips to Build an Attractive and Enticing Home Page
Designing a webpage is not a difficult task. You can get a website designed by the developers; however, you need to consider how far it will serve your purpose. When it comes to web design these days, it is done keeping in mind the marketing perspective. Therefore, a website needs to be designed strategically.
As mentioned, the most important section of your website is the homepage. Here are a couple of tips which would help you create an attractive and effective home page.
Keep the Design Fresh, Unique and Simple: The home page is the first section of your website your potential buyer would come across. Therefore make sure that your homepage contains answers to all the queries which people would have in their mind about your product or services. Try and avoid complexities and keep the design simple. However, at the same time, some amount of creativity needs to be put in to make it unique. Make sure that the home page is not overloaded with unnecessary and irrelevant stuff; instead, it should be precise and must portray a true and clear picture of your business.
Supports different Gadgets: These days, people do not only rely on their desktop or laptop to surf the internet. With the advent of smartphones, they carry the internet in their pocket. Therefore, make sure that your home page can be accessed from mobile phones and tablets.
Your Product and Service needs to be showcased: This is perhaps the most important part which needs to be taken into consideration while designing your home page. People visiting your website should get a clear idea as to what you have to offer to them right away. Make sure that you have listed all the products and services on the home page itself to allow your would-be customers to get a clear picture of your offerings. It is also very important to add some relevant details pertaining to your company’s policies and vision.
Site Load Times: It is absolutely imperative for you to ensure that the load time for your home page is as minimal as possible. People are impatient and they are not going to wait for your page to load; instead, they would shift to some other option available. Therefore, in order to get people engaged right away, it is absolutely essential to run a regular audit of your website and making sure that load time, site speed and the overall performance is at an optimum level.
Easy Accessibility: You need to make sure that the home page has an easy accessibility. For instance, not everyone has a high-speed internet connection. For them, you need to ensure that your home page loads as easily and smoothly as it would do for the other users.
Proper Page Organisation: This is another important aspect that needs to be taken into consideration. Remember that when someone is visiting your site, it some specific information he is looking for. Very rarely they would take the trouble of going through the entire page and read it. Therefore, make sure that your home page is designed in such a manner so that all the required and relevant information are presented in a well-structured and organized manner.
Accurate and Meaningful Content: More than anything else, it is the content of your home page that would create interest in your prospective customers. Therefore, the content needs to be organized and designed very carefully. It has to be presented in such a manner so that it offers accurate and precise information to the visitors. It is through your content; you would be able to convince your visitors about your authenticity and reliability.
These are some of the most common points which web designers keep in their mind while designing a website home page. Apart from these, there are various other technicalities which need to be taken care of when it comes to web design. However, these are some of the basic things which you cannot afford to ignore and must make sure that they are in place.
With the holiday season coming, eCommerce stores are aiming to hit their target sales and achieve maximum growth. This is the only time of the year when people open up naturally and spend more money on the best bargains and deals they come across.
In 2018, holiday shopping through eCommerce sites is likely to grow by 15.3 percent compared to 2017. No doubt, online sales are growing each year. In 2017, eCommerce sales earned reported record-breaking $46.5 billion revenue for the period of November & December.
One of the biggest reasons for retailers to start preparing for the holiday season now is that the season is only growing lengthier over time. According to AdRoll report, 40 percent of consumers start their holiday season gift hunting in October, which is a whopping figure.
Moreover, it is crucial for retailers to prepare not only for the hectic holiday season but also for events like Cyber Monday and Black Friday – shopping events.
Before you start preparing, here’s a list of the upcoming holidays to note:
• Thanksgiving on November 27 • Black Friday on November 28 • Cyber Monday on December 1 • Green Monday on December 9 • Hanukkah on December 16 • Super Saturday on December 22 • Christmas Eve on December 24 • Christmas Day on December 25 • New Year’s Eve on December 31
Thanksgiving is expected to be a bigger shopping event than Black Friday.
In 2012, however, Black Friday sales surpassed the 1 billion dollar mark for the first time in the history. Cyber Monday desktop online spending reached $1.735.
According to the Financial Times, Christmas Day is the big day for online shopping.
Prepare for the Big Days Ahead
#1: Have a Creative Plan
A good strategy is the basis of a successful initiative. In the case of eCommerce online shopping, the strategy is to craft a smart promotional campaign. Think beyond deals and offerings; create an attractive and memorable idea.
What is that element to take your holiday campaign to another level? The idea is to build expectations, make the idea/campaign shareable and create urgency in the minds of potential customers. You can begin by building expectations, announcing the future promotions much ahead of time, and sending emails.
You can start promoting with a tagline that reads 50% Off Holiday Season Sale Starts in 5 Days, and then countdown every day before the event. Do not forget to feature different products highlighting special prices.
In addition, the holiday season is the right time to launch limited edition products. Such products are attractive to shoppers looking for rare and one-of-its-kind of gifts.
#2: Create Customer Segments for a Tailored Approach
Not all customers are the same. While some may purchase only during sales, others might be frequent buyers. Then there are some high spenders, whereas another segment could be those who want to avail of free shipping. You have to segment your customers to motivate them to purchase. By targeting and segmenting your customers, you can tailor your offers to the right kind of audience.
You can take a small step by rewarding high spenders with some special discounts. Everyone loves to be rewarded, especially during the festival time.
#3: Create Email Templates
Email templates should be ready and handy before the final promotion rolls out. Even if you are unsure about the promotional campaign, setting up a template is always recommended.
People receive many emails during the holiday season that it is crucial to ensure your designs stand out. Think of your target audience, font size, and type, colors etc. Here’s an example:
Email marketing reaches everywhere. According to Custora reports, 25% Black Friday sales come from email marketing, which makes it a driving force. Likewise, an online retailer started an email marketing campaign that saw 330% growth in revenue per email sent.
As more than 61% holiday shoppers start searching online for purchases before the Thanksgiving weekend, according to AdWords report, it is best to start early.
#4: Test Methods of Delivery
Emails are not just the only way to deliver your message to customers. You must have an alternative method, such as text messages or push notifications, anything that would compel your customers to open your site or app. However, be short and simple in your approach. Use an emoji with a short message clearly stating the offer and deadline.
Note that 47% of consumers expect a web page to load in less than 2 seconds. 40% of people abandon websites that take over 3 seconds to load. Therefore, speed is everything here. If an eCommerce site makes $100,000 per day, one-second page delay could cost $2.5 million loss of sale every year.
#5: Stay on top of the Mind with Social Media Remarketing
Social media campaigns are the cost-effective way to reach your customers on various platforms. Make a catalogue, display your products, ensure small texts describing the products are added, and you are good to go. A product feed can help with the display of products dynamically. You can set up product feed using Plugins if you use eCommerce platforms like Shopify.
With 2018 came new ways to explore website designing. Thanks to responsive design, the scope of designers has shifted from 800 x 600 pixel screens to anything from mobile devices to smart watches. And trust me, responsive design is here to stay as screens and devices evolve constantly.
Keeping pace with the changes, websites too are transforming rapidly, catering to varying user needs and interests. Whatever it may, here are the top 7 responsive web design trends that you should consider to offer an enhanced user experience.
Be Illustrative Accept it or not, website users are a bit bored of stock imagery and stereotypes by now. Most websites look somewhat similar, and that is the biggest turn-off for the users. A great way to get rid of the monotony is to be more illustrative when designing your responsive website. To create modern design with responsiveness, use visual illustrations that connect to the users at human level.
Illustrations have the ability to make the website design eye-catchy and narrate the story in a visually pleasing manner. Top brands such as Google Doodle and Dropbox use playful, lively illustrations in their web design to grab user attention, and create a strong visual identity. It is best used to simplify complex ideas or showcase your brand strength. Here is an example of Google using captivating illustrations called Doodle:
Striking Typography Typography plays a vital role in responsive website design. It has been there for years, but gained importance only recently with designers setting fine examples of using creative and bold typography to stand out across the screens. Irrespective of the device or screen size it is being viewed upon, typography gives your website a fresh and professional look. See the example below:
Use Vertical Menus for Better Viewability across Screen Sizes On devices with smaller screen size, long-stretched horizontal menus may be difficult to navigate, and do not impress the eyes. Users do not like to pinch, zoom or scroll too much when using smaller devices such as Smartphones or tablets.
To deliver enhanced user experience, use a vertical layout that can fit a small screen size appropriately. This way the entire menu is made available to the users in a more readable manner. Creating drop-down menu in a vertical layout can enhance user navigation and experience significantly.
However, you do not have to worry about vertical layout making your page appear longer if you have few menu elements. In that case, a tabular layout works just fine.
Create Responsive Logos As responsive website design gains importance like never before, brands should consider creating responsive logos that beautifully narrates their brand message across all devices and screen sizes. Here are some examples:
Use Fonts Responsively This is one of the best responsive web design trends that will rule the years to come. It is all about resizing the pixels, percentages and rems in an optimum manner to make the same font appear equally visual across all devices. Resizing the font should be done effectively so that it does not affect the UX design.
Keep it Colorful and Bold The attention span of a mobile website user is even less than 8 seconds. There must be something striking to catch their attention and engage them for long. Only easy navigation and bold typography won’t help unless you use colors intelligently for a responsive design.
Depending on the type of brand image, choose attractive color formations yet keeping it simple. Gradients add personality, and are one of the new techniques to keep your design fresh and corporate. Use bold duotones or keep the colors muted to create a more engaging experience.
Be Minimalist The secret to responsive website design is to minimize clutter, enhance user experience, and simplify as much as you can. In a scenario where there are millions of similar websites vying for user engagement, only ‘simplicity’ will help you stand out. Right from the design to color formations to content to UI, be minimalist to make it more responsive for improved user experience across all devices.
In this constantly evolving web design scenario, responsive web design promises limitless creativity. Stay abreast with the latest trends that would bring a paradigm shift into the way we see website design in years to come.
Designing a website is not an easy job. It is not an easy task where you have to master the skills and disciplines on how to maintain and design a website. Many people do not have a responsive website because they think it not vital to have a web design for their company or website. But it is important to have a vibrant and colourful visualizing content so that customers get naturally attracted to your website. Even though if you are an amateur when it comes to web designing, by following this steps you can create your very own website.
Steps To Follow To Get The Perfect Website Layout
Think And Add A Grid: Understand for what or whom you are designing a website first. Put your thoughts on paper that at first think about the design you want to create graphically, what the new website demands from you. Think about the content, the layout basing on the website. Always have a proper grid before starting your work. Having a grid will help you with screen size requirements and help you create templates.
Topography And Layout: Explore different types of colours and typefaces to make your project more colourful and attractive looking. Choose a font that is easy to read with big texts and lots of visuals. Give titles and subheads and use your creativity for designing layout which is easier for the user to locate. Because the more complicated you make your website the less users you will attract. Start adding components that are necessary but make it surprising yet simple.
Think In Motion: Don’t design website thinking as a website designer but as a user. How would you like to go step by step when you open a website? What would you like to see? Challenge yourself in every step. Pay attention to all the details related to how you design a website. A small interaction, an unexpected animation can take your work to new heights. It will come naturally only if you love what you do.
Look At each And every Component: Each component should be designed in such a way that it could stand alone as the best one. Always set the right contrast for all your designs. Look for gradients banding, blurry edges, fonts and others. Always keep your design files tidied up. You don’t know when you would need it again in case of emergencies, not only that but they also help you in speeding up your designing process.
Consult: Struggling with your new project is not an uncommon thing. Maybe you don’t know where to start from? Go through your previous work but if you are a beginner in this then you can look for designs online and get ideas from them. You can consult your web designing friends as well for ideas. Always follow your design into development. Be open to all kinds of ideas and don’t get attached to just one.
Thus create your websites by designing for it yourself and take your client’s or your own business to new heights. Don’t be afraid to make mistakes because practice makes you perfect!