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Category: SEO

Make Your SEO Campaigns SMART in Year 2018
Make Your SEO Campaigns SMART in Year 2018

As now Year 2018 has arrived and each SEO in every business is thinking about which new campaign strategy to embed in their approach to maximize the results on Google search engine in terms of Google #1 rank, Traffic on website, Leads, Conversions etc. Being an SEO, we always work towards making the campaigns and activities success, but not every…

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Google: Fundamentals of writing Meta descriptions don’t change with longer search snippets
Google: Fundamentals of writing Meta descriptions don’t change with longer search snippets

Google has officially talked about what webmaster should focus on when writing the Meta descriptions after the Google has extended their search engine snippets. In the beginning of this month, Google has confirmed that it has extended the search snippet from 160 characters to maximum of 320 characters. Although the length has been extended the fundamentals of writing a description…

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Google revamps its SEO Starter Guide
Google revamps its SEO Starter Guide

This being the first SEO starter guide in several years, it holds huge importance for the digital marketing industry. Google has announced that the old PDF format of the SEO starter guide has been retired which was published in 2008 and is now replaced with a new web based version. The updated version has additional sections required by the search…

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Future of digital marketing: Machine learning algorithms
Future of digital marketing: Machine learning algorithms

Machine learning is now the future of digital marketing. But only few of the SEO experts are showing their inclination towards it. Experts primarily use the on-page and off page SEO techniques as machine language is still a name and not so much to think about. Machine language has not even changed the landscape of SEO. But if the same…

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Dos and Don’ts of Online Reviews
Dos and Don’ts of Online Reviews

It is true that customer reviews can increase both site traffic and conversions, while improving your business’ reputation. Whether the reviews are positive or negative impacts your online reputation significantly. The best thing about online reviews is that they are authentic and more trusted by current and future customers. Some Do’s of Online Reviews Incentivize customers to write reviews. You…

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Why is UX Focus as Important as SEO for a Website?
Why is UX Focus as Important as SEO for a Website?

User experience or UX is undeniably a key factor that guarantees the success or failure of a website. User-friendliness is synonymous with the user experience. A user-oriented website not only increases user-engagement but also pulls more web traffic. Users would most likely stick to a website that easily navigable, has fast loading time and has well-organized quality content. A website…

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BLACK HAT Techniques in SEO that can Really Dump your Website
BLACK HAT Techniques in SEO that can Really Dump your Website

What is Black Hat in SEO? Black hat is basically derived from a famous movie where the ‘Bad Guy’ is named as ‘Black Hat’ whereas the ‘Good Guy’ was named ‘White Hat’. Black hat refers to the use of deceptive and spamming techniques in order to rank a website on the top of the SERP. This can really damage your…

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Basic Fundamentals of Search Engine Optimisation (SEO)
Basic Fundamentals of Search Engine Optimisation (SEO)

Do you think, just by designing your website will make it rank good at SERP? The answer would be a clear NO. Website design and development alone is not enough in order to make a website rank a better position in Search Engine Result Page (SERP). Therefore, we have framed few important fundamentals of Search Engine Optimisation (SEO) that would…

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10 Ways to Measure Video Marketing ROI
10 Ways to Measure Video Marketing ROI

In online marketing, use of video content plays a very vital role in creating a business demand. With the rise of internet use, video content has dominated the web and, with its user engaging nature, most of the big brands follow this marketing strategy. The video content has the power to increase the reach of businesses, build brand image, boost…

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9 easy ways to Increase Your Business Authority
9 easy ways to Increase Your Business Authority

Everyone in the digital marketing space is looking forward to become an influencer and gain authority in one way or another. In order to gain authority amongst the prospective clients, one should speak at the conference, publish a book on your own or get into a healthy publicity to build your overall authority, influence and thus create awareness among the…

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Can SEO Improve Your Business?
Can SEO Improve Your Business?

Till date, many companies or businesses are ignorant about the existence and importance of SEO, and they are still dependents on the traditional outbound sales. With the advancement of technology and internet, there is a steep shift towards SEO and Digital Marketing sectors. As per the recent study, it was found out that, the company is able to achieve maximum…

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Tasks and services handled by a reliable SEO company Sydney
Tasks and services handled by a reliable SEO company Sydney

Most of the business owners in Sydney are preferably using the power of SEO being an essential component of their internet marketing. This is basically the practice of proper tuning of your website making sure that it's speedily classified by various search engines. In the event you're running a business, marketplace recognition through advertising may be the very important matter…

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Effective SEO Techniques that Work in 2016 & Beyond
Effective SEO Techniques that Work in 2016 & Beyond

If you hire the services of SEO professionals, you need not worry about the position of your website in the search engines. In addition, you will be able to generate targeted web traffic without losing any fraction of your capital. There is a lot of dispute about what strategies are best to use in the advertising requirements of online businesses.…

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How SEO services in Australia can help you in winning customers
How SEO services in Australia can help you in winning customers

Brands in Sydney need to take up SEO seriously to appeal to their customers online and also increase sales. In this regard the SEO services in Australia can help them with their experience and expertise. Sydney is a modern and bustling city. It is the leading financial hub of Asia Pacific and hence attracts many global and popular brands from…

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How to know which SEO Service is best for your company
How to know which SEO Service is best for your company

With hundreds of SEO companies in the market, how would you choose the right one for your business? Here are the guidelines that would make your task easier. Follow them and find the perfect SEO service in Australia. As you started searching for a SEO service for your company, you felt baffled. Google threw up names of around 300 SEO…

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