In the present world of technology, there are more ways to connect with the customers. There are e-mails, social media, mobile apps, meetings, focus groups, trade shows etc to help the business to make a contact with the customers. It is followed by every business, like large companies or the small businesses. There are customer relationship experts in every business to find out the ways and means to get in touch with the customers.
Following are their top 11 proven ways to connect with your customers
- Survey Your Potential Customers
It is very important to target your potential customers. Potential customers have the capability to generate enough business and make a company grow. That will not make sense that you just have to target to the crowd who doesn’t give much interest to your business or the product you are offering. You can check your customers by taking the help of Google Analytics and manage to narrow down the reach to the interested people.
- Use Newsletters
A newsletter is a report containing news of the activities of a business or an organization like institutions, societies, associations etc. It is sent by email on a regular basis to all its members, customers, employees to keep them updated. Thus, if you are having any business, then updating a newsletter is a must.
- Focus Blog Content
A blog is considered as one of the most important components of the website that helps to make a website rich with the information. Blogs are basically informational that helps in more and more user engagement. It creates a positive flow of communication and helps to build customer loyalty among the visitors.
- Respond to Email
Emails are generally a traditional form of communication between the two parties. But still, it is considered as one of the most convenient methods of getting in touch. Whenever a customer tries to send you an e-mail for some sort of queries or information, then the reply must be quick enough. Thus companies generally have a team to respond to the e-mails of the customer.
- Send a Personalized Note or a Postcard
It is a better option if you sent a personalized note or a postcard to their customers regarding any information or product launch. It makes the customers know that the company is thinking of them. When customers receive cards from any company, they know the amount of time that is being spent. This translates into a great feeling and is very much valued among the masses. They in return give interest to your company, then buy and refer it to their friends.
- Be active on Twitter, Facebook, and Instagram
It is a must for each and every business to have a page dedicated for the purpose of promotion in Twitter, Facebook as well as Instagram. These are the social media sites having a great Domain Authority and it can help to make your business reach out to maximum people. As more and more people are engaged on the social media network, it is thereby a must for all to have an account on these websites
- Offer Webinars
Webinars are basically seminars delivered to the interested viewers over the Internet. It is a great way to keep your customer relationship intact by making engaging seminars over the internet. To make more customers interested it would be the best option to invite a well-known speaker in your industry so that he presents on a topic that your customers want to hear.
- Empower the Salespeople
Salespeople play a vital role in every business. They help to accumulate more and more sales for the business. Thus salespeople can make or break the business experience. Thus it is very much essential to give some rights and authorities to the salespeople if a business really wants to make a long-term growth. But sadly, sales associates are treated as the most underleveraged assets of every business.”
- Provide Exceptional Customer Service
It must be kept in mind the importance of customer for a business and its growth. So one of the best ways to connect and engage with your customers is giving them some authority.
For example, turn your employees into company ambassadors and brand advocates. They will deliver the brand promise and business strategy at every single customer touch point. It can also help to build a trust factor in the hearts of every customer and thus they will follow and recommend the service or products to others.
- Focus on Mobile Devices
Almost everyone is carrying mobile device today. About 92% of Australians have a mobile phone. And the use of SMS/text messages is instant, cost-effective and communication medium that every mobile phone user knows about it and knows how to make use of it. In our mobile-oriented society, one can reach out to everyone just with an SMS anytime and anywhere in the world within seconds. It helps in making text messages an easy way for local businesses to connect with their customers. One can also try to build applications for mobile devices for the ease of use,
- Monitor the Review Sites
Responding to customer reviews on the popular review sites. It shows that your company is aware of problems that their customers are facing and is willing to fix them. However, she urges caution when replying to negative comments. Instead of being defensive or picking a fight, try to understand and offer to fix the problem or provide an inducement for the customer to try your product, service or establishment again.
Briefing It Up:
These are some of the most important factors that have to be taken into the consideration to make a powerful connection between a business and a customer. It is very much important to make the design of the website appealing in order to grab as much audience as possible. This helps in making a business withstand for a long run and yield maximum results in the best and ethical way.