Web Design Blog

Category: Website Design

Robust Web Design Solutions to Cover Specific Industry Needs

In the highly competitive world, almost every business struggling to generate new customers leads but now the internet is considered as the primary way that people evaluate their products, services, and businesses. In general, the website is the key for any brand success and effectively represents your brand, apart from that it communicates your message. Creating a professional website delivers an exceptional online experience for your customers and visitors. In order to get industry-leading web design solutions, it is best to hire professional web designers, the experts help businesses improve web presence with engaging website design. The dedicated team of experts also excel at designing websites that also meet the unique needs of all the customers.

Usually, experts provide best web design solutions to improve your presence in the competitive landscape also implementing strong branding strategies to encourage conversions even offer small business website design. Currently, every business can enhance user experience with the professional web design. Eventually, professional web design helps to enhance your company’s presence.
web solutions

Trending Website Designs

Designing your website with experts support is really important to reach your targets with ease; especially the expert’s offer the best range of website design that also suits for multiple devices. Usually, experts use different advanced web design concepts that allow your website to perform everything regardless of the device. Currently, people connect to the web by using different kinds of devices, so it is always important to make sure your website is responsive.

Now you can easily take the benefits of cheap web design and also build your site with a responsive design that completely ensures your business. In today’s era, People are mostly using mobile devices or smartphone devices for searching different services online. So it is always important to have a crucial web presence. Nowadays every product there is an online demand because everyone loves to get different products at the click of a button.

experienced web designers

Due to the increasing needs and demands most development company catering robust solutions at pleasing rates. Most importantly, the highly dedicated team of web designers, programmers as well as developers use technical skills for providing rich-featured responsive websites that offer great visual experience. Obviously, a website is also considered as the best tool for your business. Choosing a good web development company is always important to get better solutions to take your business to the next level. The professional website design services help to showcase your business and service online even it won’t require any kind of frequent updates.

Web Design agency

So it is really effective. Apart from that, the professional agencies offer the very best solutions and advice when it comes to web design that completely outlines your business. The experienced web designers also bring your dream into reality; therefore consider hiring the best web designer to meet your exact needs and requirements. Having a professionally designed website is the key to your business success. With the help of this, you can also attract a number of customers.

Excellent Guide to Website Design and Layout

Website design is the important factors that involve planning, updating or creating the website. While designing a website, there are many things to consider that includes the information architecture, user interface, website structure, website layout, navigation ergonomics, icons design and more. Whether you are updating an old website or designing a new one, it is important to consider the website layout that does not affect SEO. Do you like to impress your business or organization across the world with innovatively designed website? Do you want to make the first impression of your business with the proper website? A good designed with the complete layout reflects the website owner about your business and it enables the first choice for the viewer.

Website Design and Layout

We are living in a world where we could have landed on potentially billion websites for various needs. A good website mainly consistent with the design depends on the layout on the pages. Designing the website with the sense of uniformity mainly develops the good feel for increasing the inspiration. Designing a website is completely optimised for the usability with the better user experience. Below are the guide to website design and layout:

How To Design Good Website Layout:

Good Website Layout:

Simplicity:
The website needs to give a good and new look feel so that most of the visitors accessing the website would evaluate the slick design. Most people access the website for finding the specific piece of information. With adding the unnecessary design elements, the website would make it harder for the visitors to get the right information. Usability and UX perspective improves the simplicity.

Typefaces: Normally, the website typefaces need to be legible and least. It is not a good option to use too many colors while designing the website. Use maximum 3 different typefaces across 3 different sizes.

Colors: Website design must not be designed with too many colors. Using a maximum of 5 different colors for designing a website is prominent.

Graphics: To complete your task or performing the specific function, it is better to use the computer graphics while designing the layout.

Templates:

Most of the web designers and webmasters tend to create the handsome templates used to design the site accordingly. The template is very helpful only when the website demands the specific layout. Normally, website related to the proper function or goal becomes important to add widgets and columns that mainly has images in the background.

Visual Hierarchy:
Normally, the Visual Hierarchy is importantly mixed with the principle of the simplicity and it efficiently entails organising the elements in the website of visitors to gravitate naturally on the website. When optimising the website it is better to use the UX and usability which mainly helps to attain the complete action. With adjusting the color, size, or position of certain elements on the website becomes much easier to structure the website of visitors. Visual hierarchy atop call-to-action mainly acquire the number one position in the search engine.

TemplatesNavigability:
Having the intuitive navigation of website would ensure the visitors to easily find what they are looking for. The visitor arrives on site moves from point A to point B needs to be pain-free.

  • Keep simple website structure for primary navigation
  • Include navigation on footer site
  • Use breadcrumbs on the website
  • Include search box on top of the site
  • More navigation options

What to Do When It’s Time to Redesign Your Professional Website

Every business owners need a stunning website for their business. It is because the business website appears as a hub of every internet marketing activity. Business will never achieve significant results or benefits from their internet advertising campaign without a professional website. If you already have a website, it is tough to admit that it is not performing well or ugly. If the design of your site fails to achieve your business goal, you need to fix it immediately. It is the right time to redesign the business website. Designing the business website is not a simple process, so you need to follow the best techniques while redesigning the website.

website redesign

Do smart research and record

At first, you can outline the goal of the website. After that, you can create a sitemap as well as make some notes according to the SEO research. The organic website traffic clearly shows that the website is a major source of your business development. It is the right place where you can document the right ideas to improve your current website.

some notes according to the SEO research

Gather supporters and prepare

The design head plays a major role in the upcoming project. They are experts who will handle the website updates which are onerous and time-consuming. It is an excellent technique that helps you to find out lots of efficient solutions. The supporters help you to create new and efficient structure, content and other resources for your website.

Gather supporters

Get referrals

Most significantly, you can receive the buy-in from leading business shareholders before going forward. Along with this, you can discuss your website design with the founders of your business, and the initial questions they may ask. You can also look for some valuable referrals for the web design company from the own network. It helps you to find the right firm that developers your website.

referrals

Write your brief

The above information helps you to create a useful brief for your project. It is essential to ensure that the creative brief comprises of a background of your company, target audience, project goals and supporting materials like a landing page, storyboard, marketing assets and brand guidelines. Additionally, you can include the references to some other websites which showcase the feel, vibe and look you actually want the new site to grab.

Good brief

Choose the web design company

It is always helpful and beneficial to choose the trusted website design company based on few aspects. It includes cost, work, and reliability of the web design company. These are the basic and essential considerations that help you to hire the company which suits your web design needs properly.

best web design company

Manage your project

Most significantly, you can allocate enough time for working on your project. It allows you to comment on your website production schedule, giving feedback and answer the questions on the design reviews. The overall responsiveness is essential to keep your project successfully moving forward. Additionally, you can also finalize the copy, deliver suitable assets and hunt images to complete the website design process properly.

Manage your project

Final step

It is the challenging part of your project. To simplify the job, you need to ensure that your final design is properly lined up with your vision.

Final step

These are essential steps that will make website designing simpler and hassle-free.

Benefits of Hiring a Reputed Web Design Agency

A big problem with the digital market is that the small entrepreneurs cannot understand the role a website can play in a business. The modern websites are designed in a different way and serve as a business tool and 24-hour marketing vehicle. To use your website in the most effective way it should be designed by a professional.

Reputed Web Design Agency

Why You Need to Hire a Proficient Web Design Agency

Professional Look: A website can play a key role in promoting a brand. To carry out this task effectively it should sport a professional look and be designed in a way it can attract online visitors to it. It could be a big mistake not considering a professional to design the website.

Dependable Website: If a website is not designed by a professional you can face problems such as receiving ‘error message’ when you attempt to alter anything. These issues can crop up with a dependable system such as WordPress if the website is not designed by an adept professional. Therefore to avoid such an inconvenience, it is essential to have your website designed by a competent design agency.

Innovative Design: The mistake entrepreneurs of small companies make is to use a built-in ‘website maker’ of a ‘web hosting’ company. The problem of using the templates is that they sport a basic design and hence the outcome is an ordinary common website everyone uses. The key to successfully promoting your products is to design a creative website that can showcase your products or services in the best possible way. With a well-designed website sporting a professional look you can demand a high price.

Best Design Agency

Secured and Fast Loading Website: The speed of a website is an important factor to consider for luring more online visitors to it. A professional Sydney website design agency would have adept professionals with the right amount of expertise and experience. They would know the different types of third-party tools and plugins for integrating into the website for offering security and speed. The tools are required for most of the WordPress sites and also for those sites outside the ‘WordPress’ where there is strong security.

Search Engine Optimisation Services: SEO can play an important role in increasing the visibility of your website in the search engines. The medium-sized online agencies would have the specialised strategies and SEO campaign for enhancing the visibility of their sites. A reputed website design agency would make use of innovative strategy and SEO campaign for promoting a website.

Web design agency

These are the reasons why you need to hire the services of a professional web design agency and not attempt to design it all by yourself.

Why does it take a Long Time to Create the B2B Website Design?

The template websites can be created in much less time than the custom-built ones that are designed by the adept professionals who have the UX experience. In the start-up businesses where too much capital is not involved, the template websites are the best as they are cost-effective. However, for the mid-sized and the large companies who are reputed and need a credible presence, the tailor-made website is the ideal.

B2B Website Design

Check out the reasons why the custom-built websites take a longer time to create than the template websites.

Customisation Takes Longer: A put-together website design takes much less time than a custom-built one as it is based on a readily available template. On the other hand, the B2B firms which intend to create brand awareness go for the custom-built website, which is capable of creating value with the prospective clients, is consistent with branding and supports all the sales and business objectives. Such a website would allure more visitors and help in creating new leads. As the custom-built website is created according to the value and objectives of a business it takes more time to be developed.

Website Customisation

Designed for Specific User Experience (UX): The template websites are created not keeping in mind the target audience but the B2B firms always target a specific ‘customer segment’ for the services and products. Instead of adapting the template website to a specific target market, it is better to create a customised website which exceeds or meets the requirements of the prospective customers. A proficient web designer would be conversant with all the modern trends that can enrich the user experience. He should know the requirements of a potential buyer and only then can meet the client expectation. As B2B websites are created on the demand of the specific clients, they take a longer time to be developed.

User Experience

Needs Research: As the B2B firms are designed for meeting the demands of the specific ‘target customers’, they are created after a lot of research by the content specialists and designers. The proficient web designers of web design agency need time for researching the ‘competitive landscape’, for finding the video or imagery appropriate or relevant for the market and in-keeping with the ‘latest trends’.

B2B firms

Website designing is a thoughtful process and by changing colours or dropping images on a template website may work out for specific businesses but for the B2B firms that are interested in convincing, attracting and creating new leads customised B2B websites are ideal. These websites a created with a lot of thought and research and hence take a longer time to be developed.

Points You Need To Know Before Designing a Website for Your Business

When you start a new business, developing a website for the marketing of the brand is quite an essential point. The presence of your brand in the social media is determined by the website that you create. An official website makes sure that your company has a social reputation and credibility in the market.
Website for Your Business

Moreover, it helps the search engines like Google to track down your company and place you on the online map with significant SEO visibility. There are basically a number of website designing tools like Wix and SquareSpace that help you in putting up a website that is effective and easy to use. So in order to get your hands down on developing a website, let us have a look at the various tools for the same.

Give Code-academy A Try

Give Code-academy A Try

Codeacademy is basically a paid as well as a free online platform with a huge number of programming and web designing programmes. With a variety of interactive classes, it helps the beginners to go through various concepts and ideas of web designing. Moreover, it has been seen that this particular platform is useful for intensive programmers as well who work well with website solutions. The maximum number of programmes is vehemently used by the premium users and it gives a clear view on how to successfully develop a website for boosting your brand value.

Receive All The Required Knowledge Of The Backend Processes

Knowledge Of The Backend Processes

HTML is a profound website which evidently helps all the beginners as well as the enthusiasts of programming, a brush up to their skills. It provides efficient guides for CSS, HTML,and JavaScript and works as a life-saver in creating the backend processes of website design solutions. This website is extensively used by the beginners with zero knowledge of programming to know the basic concepts of coding without charging anything for its services.

Why Should You Try Medium?

UX/UI designing

Medium is also a free simple primer which is used for interface designing as well as for freelance UX/UI designing. It gives a total overview of the backend and the frontend processes involved in website designing. Therefore, the user gets a full insight on the particular topic.

With the help of these above-mentioned website developing tools, you can easily upgrade your brand value within a short span of time. Therefore, without wasting waste, grab the opportunity and help your company gain the required amount of credibility in the market by Web Design City.

Need for Website Designing in Today’s World of Competition

In the advent of the growing competition, all the companies are in a race to increase their market value. The importance of an official website has now come up to be a necessity, rather than just a PR tool. Moreover, only having an official website for the company would not be enough for enhancing the market value. The design, structure, and maintenance of the website are also a major factor.
Website Designing

Therefore, to understand the growing need of web designing, we first need to understand the basics of it.

An Insight on Web Designing

Website designing is basically a mixture of various skills and techniques that are used in the making and maintenance of various sites. It mostly includes the areas of graphic designing, authoring, interface, SEO, propriety software and user experience design. Usually, there are a number of individual designers who come together to work in a team and cover the broad areas of web designing to produce the ultimate result.

Insight on Web Designing

Why Is It So Important?

Web designing services have a number of benefits for a new as well as an established company. A vibrant and extensive design gives a boost to the business in the various search engines by changing the game in the search engine optimisation process. Quality content, along with a catchy template and required designing makes the website noticeable and easily accessible. Moreover, if the website is easily navigated and responsive on the mobile phones, it creates a different impression on the audience.

importance of website

A well-planned website page also gives you the analytical data about the audience is reacting and interacting with your website. It would eventually help you to make the required changes or create improvements.

Make It a Brand

After making a website for your agency, it is the end of the process. In fact, it is just the beginning. The website needs regular maintenance for better results. Therefore, use this tool to create the extraordinary brand value for your company.

brand design experts

In order to help you in the process, Web Design City, an Australia based Web Solutions Company would provide you with all the necessary web design solutions.If you are wishing to create a brand of your own or enhance your existing business, make sure you Visit Web Design City today.

30% of All Websites Now Run On WordPress

According to data from web technology survey firm WordPress now powers 30% of the websites. If you look at the market share ups from 58.7% in November 2015 WordPress actually claims 60.2%. If you compare, you will found Joomla- the nearest rival has experienced its usage jump from 2.8% to 3.1%, whereas Drupal is up from 2.1% to 2.2 %. Another worth highlighting point is that it refers to hosted WordPress.com platform as well as the on-hosted open source blogging software that you download.
WordPress Website

As determined by Alexa rankings, 3Techs scans the top 10 million websites, in terms of methodology. And after that, it takes a three-month average. From this fair sample, it is confirmed by the firm that near about one-third of the websites are now running on it, being a web design solution.

What is WordPress?

It is an online web publishing software and perhaps the simplest and most powerful blogging and website content management system (or CMS) in today’s world. It has become one of the most popular web publishing platforms among the website designing experts since it was released in the year 2003. It is gaining popularity rapidly and thus now powers near about 30% of the entire web. It allows you to manage and build your own website just by using your web browser and the great thing about it is that this highly flexible content management system or CMS is absolutely free.

What is WordPress

Remarkable Reasons WordPress Is A Brilliant Choice For Creating Your Blog Or Business Website

WordPress Website Development

Open Source: As it is an open source, there are a number of people across the globe who is constantly giving efforts to develop it. And as it is an open source it is absolutely free.

Flexible and Extensible: There are a number of themes and plugins that allow you to change the entire appearance of your website. Except for this, it also introduces new features such as a photo gallery, mailing list or an online store.

SEO Friendly: It involves every detail that you require to make sure that your content is optimised for search engines.

You Can Control Your Own Content: Last but not the least it allows you to import our content from other systems such as Tumblr or blogger, and you can also export your information to move away.

WordPress Web Design

Web Design City is a reliable web designing company that would give you a better tour of WordPress.

Design Thinking – Why is it an Imperative Business Strategy?

Many people tend to undermine the design of a website. Let me break this for you. The design and aesthetics of a website are as important as the content in terms of SEO flow. Web designing companies can help you out in this context. Judge it from your perception. Don’t you automatically get attracted to something which looks good? People tend to think what design can possibly do in terms of web content. That’s not the only aspect. Our mind-set should be re-oriented in terms of both design and proper content. This article tells you why a proper design is imperative for your website traffic. Read on to know:

Good Web design

1. The Key Is To Define A Problem Well: Since our childhood, most of us have had the perception that solving a problem rapidly is rewarding. Often, this leads to erroneous. This is where many organisations fail. They waste a lot of resources, time and energy trying to solve the wrong problem. Most of the solutions are created based on assumptions and past experiences.

design a website

2. Have Proper Knowledge: Our brains are hardwired into thinking in the same manner. So this is what which needs to be changed. One needs to know the stakeholders, the impact that the solution of the problem will have and what the motive behind the source of the problem is. This is key to designing.

designing experts

3. Put Yourself In Their Shoes: The key here is to understand how they feel. This is the foundation on which website designing experts design a website. One needs to walk in the shoes of the customer to be able to design the perfect website. This will help you provide the customers with solutions as per their needs. Trust me on this, resorting to such a technique will definitely prove to be a game-changer.

web designing experts

4. Be Empathetic: Don’t you ever think why a particular website is more visited than the other or a specific cab service is more availed than the other? The solution is this. The makers are highly empathetic which is what brings them closer to the customers. These answers will help you in proper introspection.

Why is it an Imperative Business Strategy

We are undeniably the best web design company. At Web Design City, we exclusively perform design and development for clients of various industries. Opt for the best solutions in the field of eCcommerce, reputation management, WordPress development and many other services. Enjoy our customised services and get exactly what you need for the website. Be articulate about your requirements. This will make our work easier and your website design more effective.

Why Should You Shift To HTTPS From HTTP?

The additions ‘S’ in https stands for ‘SSL’ stands for ‘Secure Sockets Layer’. HTTP stands for Hypertext Transfer Protocol Secure. This technology helps to encrypt the connection to a website. The purpose of this is to prevent the hackers from intercepting any of the data.
New Sites Should Go HTTPS From The Start

The additional ‘S’ is actually a security measure of the internet and an almost foolproof method to secure any sensitive information that might be present on your website. Things like account login information and customer payment details are kept secure in this manner. In this article, we will give you an insight as to why one should switch to a secure site.

HTTPS Can Aid With The SEO Optimisation: One of the major benefits of this is that if your site is essentially competing with another site on the basis a particular keyword, then the tiebreaker of this security approach can be made by the addition https in your domain. This could help you secure the highest spot by providing you with the necessary edge. This specific algorithm makes Google provide the user with one of the best user experience. Obviously, the user will always prefer a more secure experience over a non-secure one. This is why it is a favourite among SEO consultants.

HTTPS Can Aid With The SEO Optimisation

Resorting To HTTPs Help To Secure Your Website: There is a common misconception that exists about https. The misconception is that only those websites are in the need of https which are dealing with information which is sensitive. This is not true.

Resorting To HTTPs Help To Secure Your Website

Every HTTP which are unprotected can reveal potential information about the identities of the various users and their varied behaviours. This “security protocol” helps to secure the website’s integrity by the prevention of intruders who tamper the communication between the visitor and the site. The chief SEO strategy here is the promotion of a mobile-first technology.

HTTPs Is Required By AMP: If you are serious about selling, searching or making a statement online, it is required to jump on this bandwagon of the mobile revolution. A lot has already been written a said about the requirement to make the websites mobile friendly and responsive on the mobiles.

HTTPs Is Required By AMP

To add to this, technical factors like speed of the page loading are at par with the course. Accelerated Mobile Pages or AMP has initiated the mobile-friendly initiative for Google. Google has developed AMP because they want their content to get loaded rapidly on the mobile platforms.

SEO firms mostly resort to the Company named Web Design City. We have delivered hassle-free performances to a number of customers interested in WordPress development, web development, and web design. Our customer base is growing with each passing day and our team of professionals is working hard at it.

How To Decide Your Website Design Budget

The most content attractive and engaging websites tend to receive more potential customers, and Google also rank those sites well in search engines being more viewers friendly. Building a website most of the times look expensive and tedious and the question that appears is How much budget should I allocate to the website designing?

We have been seeing how website designing has advanced in the last couple of years from being just limited to desktops to becoming responsive (which runs on any devices and remains device friendly).

Website Design

A website is a face of your business, and if you have not created or updated your website yet, then you will be left behind by your competitions. Here we are sharing some tips which will help you in deciding you’re spent on the website design.

1.) Type of Website you need:
First and foremost, you have to decide what type of website you need, and typically the kind depends on what you want your website to do, it could be an e-commerce website or could be brochure website.

Type of Website you need

Types of websites broadly fall into below category:

  1. Non-editable brochure website or a static website: this is a most basic type of website and as the name suggests these websites have fixed content and are most comfortable to create.
  2. Editable brochure website requires CMS (content management system) to makes changes in the content.
  3. Dynamic website: A dynamic website is self-managed through a content management system. In these websites, you can create more user engagement tabs (like logins, forms etc.), here the website information changes depending on the viewer’s native language, time zone, and other factors.
  4. E-commerce site supports the sell and purchase of online goods and is integrated with payment gateways like Paypal and banks like Barclays or HSBC or HDFC. Again under e-commerce website there categorization like, B2B, B2C B2A etc.

2.) Domain Name purchase:
Now that you have decided the website type and now, you have to choose and buy a domain name which will be your business address. You can purchase your domain name from WordPress, go daddy and from any other domain name provider websites. You have to very careful while buying your domain name as it will directly impact your brand.

Domain Name purchase

You can purchase your domain name based on the domain name extensions, like .com, .net, .org depending on your business type and reach. If you try to buy the common domain names, you will find that they might be taken or expensive. You can also use domain name generators tools available online to generate cheaper ones. The domain name will cost from 12 dollars to 1000 Dollars, and you have to renew them every year to continue the services.

3.) Deciding On The Hosting Fees:
Website hosting is understood as you are buying a space on the server to launch your website on the internet. When a user wants to see your website he can just type your domain name in the search and then the computer will reach out to the dedicated server and fetch your site and present in front of the user.

Deciding On The Hosting Fees

You can buy hosting services from websites like Bluehost, HostGator, Godaddy and other hosting sites. These websites provide you with multiple package options available from single hosting to multiple hosting per month or yearly basis, which can cost you from 16 dollars to hundred dollars. Again, here also you have to renew the plans depending your medium of purchase could be a month or year basis to continue using the services.

4.) Choosing A Template:
Here comes most exciting part of the website design, where you have to choose a template to showcase your product and services. Either you can select a template which is available for free on sites like WordPress, or in case you want a template with better functionalities then you have to purchase one.

Choosing A Template

The purchasing of the templates will vary from provider to provider, and some might cost for $49 and others for $1,000 (or more). So, if you’re going with the sophisticated design templates, then it might ask you to shed extra dollar from your pocket.

5.) Support and Maintenance:
Some owners feel that if you have created a website you work is done, but it doesn’t work that way. Now as we discussed above that to continue your website services you would require to renew the domain and hosting plans. Additionally, keeping your website up to date with engaging content and design you would need to pay for the support and maintenance services.

Support and Maintenance:

You can either invest in hiring people or agency to will create and maintain your website design.

Now that you have the clear idea of factors where the money needs to spend, So now you can allocate your budget accordingly. Your website will not just require money but your time too. You have to keep on eye on your target potential user to find what services and answers they are looking for and then optimizing your website as per their needs will boost your ranking on the search engine results. Improvement in ranking will eventually bring more traffic to your website, leading to leads and later conversions.

How Can eCommerce Owners Use the Latest Trends to Their Benefit?

eCommerce industry is continuously evolving. With each day, something new comes up in the market to increase the competition among various ecommerce business owners. People do like this kind of evolution and appreciate the new things which make their life simpler and easier.

Much has been emphasized now days on personalization in Ecommerce. This is meant for tailoring the experience according to individual customers. This point has been the focus of various thought leaders across this industry.
eCommerce store

Here are the latest eCommerce trends and practices you need to know about:-

1.) Engage customers early: – Driving the customers to the website is not that hard rather the hard part is keeping them engaged on the website. Retaining the customers for longer time on the website is the challenging part you need to think about. If the customer does not feel like staying, he will move to some other source which seems to be more relevant to him.

Engage customers early

One technique is as soon as the customer leave the website, send an email. This will give the best chance of getting the conversion.

Think strategically how you can engage the customers and get conversion. If a person is visiting your website and is engaged, it is known that he or she is interested in making a purchase but might be “later” or “not right now”. At that point of time, providing a discount code or coupon will might change the decision of getting the product later and more likely to get the conversion.

2.) Multiple payment methods: – As many payment options are available, customers are expecting to use those many for making purchase according to their preferred method. So whether the payment method is Google wallet, PayPal or Bit coin, it is important to make customer comfortable and provide the option for the preferred payment option.

Multiple payment methods

In addition to that you can also provide personalized shipping options to make the customer comfortable about the delivery of the product.

3.) Tailored shopping experience: – Using the segmentation process would allow you to focus n each and every kind of client in a unique way and reach out to them in a personalized form. Making this kind of segments according to the customer who so ever visits your website will give a unique shopping experience to each of the customer.

Tailored shopping experience

This will give the customer a highly personalized experience making them feel special and comfortable. With the usage of AI, this has become easier as the website learn the pattern and habit of the customer visiting the particular eCommerce website for a particular product.

4.) Implement smart search: – Smart search makes it easy for the customer to enquire about the product they are looking for. Many CMS (content management System) has this as a built in feature to make search about the product easier but most of them are insufficient.

Implement smart search

Rather than this more emphasis should be given to natural language processing, which makes it possible to find the search query related synonym, slangs or regional language terms.

5.) Use AR, AI and VR: – Ecommerce industry is going to get maximum benefitted from these technologies. Therefore, the focus of the company should be on implementing these to provide better user experience and get maximum in the form of conversions. AI, VR and AR technologies would help in creating a personalized user experience helping in giving you the opportunity to enhance the engagement with the visitors.

AR, AI and VR

Reading the above content will make you learn the new techniques and trends which have and are going to take up the market not sooner but later. Ecommerce sector is and will always be the most in demand sector. So, use this opportunity with the help from some ecommerce web development company who can better guide you how to take your ecommerce business to the level of customer conversions.

Google Demands Canonical Pages to be Compliant with the AMP By 1st of Feb, 2018

Google has announced on the 16th of November, 2017 that it would be implementing a policy according to which canonical content should be in accordance with the accelerated mobile pages (AMP). Google claims to make this announcement to enhance the user experience. AMP has become an inherent part of the different domains and thus Google believes it had to take this step to boost the UX. The deadline has been set on the 1st of February, 2018.
Google will require AMP
Google said that it had to make this announcement as many of the websites have the canonical content that does not match with the AMP page and as a result, the user experience is affected. With the rise of the tablets and the smartphones, more users are now accessing the Internet through several electronic gadgets. As a result, Google wanted to come up with a system which would provide the mobile versions of the various web pages.

It wanted to take this step to boost the number of Internet users. For increasing user engagement faster-loading pages are mandatory. At the same time, a close parity between the mobile content and the original content is a must for augmented user experience.

Consequences for not Abiding by the Policy

Google has announced that the web design sites which do not comply with the policy would be excluded from the search features which require AMP. This policy even applies to the ‘Top Stories Carousel.’

search features which require AMP

Another consequence for the defaulters is that the users have to visit the non-AMP site and as a result, the user experience would be affected. The web development company who does not have its content and web pages optimized even after February 1st, 2018 can visit the open source-site of AMP for making its own accelerated mobile pages.

Significance of AMP

Google states that it does not affect ranking factors directly but there isevidence that shows Google indirectly impacts the ranking factors. As a result, the accelerated mobile pages would become the standard for the SEO services all over the globe.

Significance of AMP

Key Message

Google is focusing on the widespread use of AMP and not just its usage in limited contexts only on the teaser pages. This gives the message of AMP becoming an integral part of the SEO in the forthcoming year 2018.

SEO in the forthcoming year 2018.

The aim of taking this step is to safeguard the AMP initiative apart from providing an enriched user experience.

Google believes it is taking a great initiative for the benefit of the Internet users all over the world.

Cutting-edge web design trends for 2018

Working with the flow of time is a necessary and crucial aspect of being successful. For any business to succeed it is important to be up to date. When you think of getting a new gadget? It is not according to the trend. The same is with web design. Various trends come and go. Your website needs to be up to date according to the trend to make it successful. A website is the face of the company and hence needed to be according to the business. Your website must showcase what your business possesses in terms of products or services.

Top web design trends for 2018

Talking about 2018, it will be about rich experiences. Read on as we go further to know what all 2018 web design industry has kept for us in coming year.

  1. Clean Layouts: in 2017, developers and designers were focused on creating websites which are clean and simple for providing good user experience and for better mobile performance. This trend will continue as mobile usage is going upward and the trend has been settled for long term. But for 2018- New Web Design Technologies is the jargon!
    In 2018 web design trend, website will have interactive animations, augmented reality, chat bots and much more.
  2. Internet of things: This uses technology to connect devices available with you to internet.eg: apps for tracking your lost keys and much more. In 2018, we expect to have IOT interface on websites to make it easier to interact with smart devices. This will definitely be a task for web developer to keep you connected and create an interface for better performance and simple to use.
  3. Typography: This is concerned with the design part. While 2017 is about keeping the website clean and simple, 2018 will see the transformation in website trend with more focus on typography. We expect to see more text based links on the websites rather than call to action buttons.
  4. Virtual reality video: In 2017 we saw rise in videos being posted on websites. It is about posting the videos about the company and the products we use in daily life. There was rise in applications and services that makes it easier to create those videos. But now 2018 is about making virtual reality videos. Virtual reality has gained the market in few spheres and is still moving ahead in other domains as well.
  5. Simple animations: With the rise in technology search engines are now much capable of handling animations than they were in past.2018 will unleash the idea of using simple and easy animations with the perspective of information. Designers then will focus more on the content to be highlighted rather than the animation by keeping it faded.
  6. Chat bots, machine learning and AI: 2017 was all about chat bots and artificial intelligence and machine learning. It has made facebook to know us so well. Social media websites know what kind of stuff we want to read and go through. All thanks to AI and machine learning. 2018 will be about improved user experience by incorporating this technology in websites. With this the websites will become smarter and will get to know more about us with our past interactions.
  7. Security: Security is the primary concern when we think about web design or development. When you think of your web design, make sure that the customer information security is not at stake. Keep your pages security certificate up to date. This increases the websites credibility.
  8. Take risk: Building a website according to the new technologies is a bit risky. But, take risk and make your customer feel special this year. In 2018 give your customer all the way a new technology website which will give him experience of his lifetime.

Hiring a professional web designer

Taking note of these upcoming web design trend will definitely help you in getting your websites or your customer website and business on board. Hiring a professional web designer would help you in getting ideas about the upcoming trends you can follow to create your up dated website which can prove to be a game changer for you. Website designing industry is all set to come up with new features to give user the best experience of his life while going through a website.

Major Web Design Mistakes Leading to Millions in Lost Revenue

Are you done with all the techniques you need to follow for the website ranking on the search engine? The next steps is just wait and watch your performance of the website. But, you are not getting the results what you have expected. So, if this happens, then you must have missed something in terms of marketing your properly in digital marketing domain. You really need to focus on.

In most of the cases people while focusing on the major part leave those minute but crucial aspects of web designing which can either make or break a website. It is easy to focus on bigger picture. You need to focus on the vital part whether big or small which can prove to be pertinent for your business success.

Major Web Design Mistakes

To help you in getting your business on board, given here are some common mistakes which are often come across for the failure of business website. We will also discuss how to optimize your online strategy to hit the desired target:

  • Responsive behavior: having a website is not difficult but a website which are loved and appreciated by the one who visit it is difficult. For this you need to have responsive website means a user must be able to have enjoyable experience while visiting your website through mobile phone, personal computer, laptop or tablet.

Responsive behavior

Let’s take a look at some facts, on an average a visitor give 3 sec on webpage to load else will drive to other website or source, 94% of the user cited that unattractive and boring web design are the major reason they will reject the website all together, 48% feel that it is the crucial factor in determining the credibility of the website. So, for getting the traffic on the website you need to have attractive, faster and credible web design which caters to the need of the visitor.

  • Easy to click and read contact information: the main reason behind developing website is to make reach to the people and get business. So, making it easy for the visitors to contact you is pre requisite foe business success. Make your contact information easily available on the website.

Easy to click and read contact information

Visitor should not be lost on the webpage to find your contact details. Your business contact information- phone number, working hours, address etc should be provided in an easy manner to get the details easily.

  • Readily available Call to Action (CTA): We Design Website to get the visibility and conversions. Use call to action buttons so that people contact you or book an appointment, request a quote or sign up for newsletter. Depending on your business goal set a suitable CTA button throughout your website. Your website should be capable enough to take the visitor to the desired next level which helps the user in getting the information in the most convenient and easy manner.

Readily available Call to Action

Keeping these elements in mind would not only help you in building a website which would be convenient and attractive for the user. These elements will help in keeping the crucial aspects of marketing in line with the user expectations which would generally draw the result.

To explore some of the best web design tactics check out Web Design City Portfolio and contact us.

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