eCommerce industry is continuously evolving. With each day, something new comes up in the market to increase the competition among various ecommerce business owners. People do like this kind of evolution and appreciate the new things which make their life simpler and easier.
Much has been emphasized now days on personalization in Ecommerce. This is meant for tailoring the experience according to individual customers. This point has been the focus of various thought leaders across this industry.
Here are the latest eCommerce trends and practices you need to know about:-
1.) Engage customers early: – Driving the customers to the website is not that hard rather the hard part is keeping them engaged on the website. Retaining the customers for longer time on the website is the challenging part you need to think about. If the customer does not feel like staying, he will move to some other source which seems to be more relevant to him.
One technique is as soon as the customer leave the website, send an email. This will give the best chance of getting the conversion.
Think strategically how you can engage the customers and get conversion. If a person is visiting your website and is engaged, it is known that he or she is interested in making a purchase but might be “later” or “not right now”. At that point of time, providing a discount code or coupon will might change the decision of getting the product later and more likely to get the conversion.
2.) Multiple payment methods: – As many payment options are available, customers are expecting to use those many for making purchase according to their preferred method. So whether the payment method is Google wallet, PayPal or Bit coin, it is important to make customer comfortable and provide the option for the preferred payment option.
In addition to that you can also provide personalized shipping options to make the customer comfortable about the delivery of the product.
3.) Tailored shopping experience: – Using the segmentation process would allow you to focus n each and every kind of client in a unique way and reach out to them in a personalized form. Making this kind of segments according to the customer who so ever visits your website will give a unique shopping experience to each of the customer.
This will give the customer a highly personalized experience making them feel special and comfortable. With the usage of AI, this has become easier as the website learn the pattern and habit of the customer visiting the particular eCommerce website for a particular product.
4.) Implement smart search: – Smart search makes it easy for the customer to enquire about the product they are looking for. Many CMS (content management System) has this as a built in feature to make search about the product easier but most of them are insufficient.
Rather than this more emphasis should be given to natural language processing, which makes it possible to find the search query related synonym, slangs or regional language terms.
5.) Use AR, AI and VR: – Ecommerce industry is going to get maximum benefitted from these technologies. Therefore, the focus of the company should be on implementing these to provide better user experience and get maximum in the form of conversions. AI, VR and AR technologies would help in creating a personalized user experience helping in giving you the opportunity to enhance the engagement with the visitors.
Reading the above content will make you learn the new techniques and trends which have and are going to take up the market not sooner but later. Ecommerce sector is and will always be the most in demand sector. So, use this opportunity with the help from some ecommerce web development company who can better guide you how to take your ecommerce business to the level of customer conversions.