SEO is the biggest concern for any company that is operating in the internet domain. It is quite impossible to survive in the market with wrong SEO policy due to the high competition that is persistent throughout. In such a scenario it is important to invest in the right SEO Company Sydney as that would result in positive outcome. While the SEO company like us will handle the intricacies and technicalities of SEO these tips will help you to know if your SEO campaign holds the value or not.
Top tips of SEO
Include one primary keyword in the URL of the page: Keyword in the page URL will yield positive result for the search engine optimization. However, all the keywords shall not be included in the URL as that will result in stuffing and will be considered as black hat SEO. It shall also be brief and less descriptive and shall go with the content of the page.
Static URL: The static URL has definite words and they are not going to change no matter where the link is derived from. On the other hand dynamic URLS have numbers and characters instead. Search engines will not have any problem in understanding both, but if one is copy pasting or writing down the URL, the static ones will be preferred more.
Meta description: Don’t forget to have Meta description for all the pages of the website. Adding Meta description will make the page more readable for google and the traffic will be identified well if the keywords are used intelligently in the description.
Long tail keyword: Instead of using short keywords, long tail keywords can be used to drive definite traffic. So next time while creating a shoe selling website, use ladies shoes in Sydney instead of ladies shoes as that will drive the traffic to the website well. It is important to have more than one keyword for a page and mix them well to get great result. SEO Sydney is all about utilizing the resources well.
Optimize Images: Apart from optimizing the content, it is also quite important to optimize the images. This can be done by adding description to the image and use a keyword in the name of the image. The images shall not be out of context. This part has to be taken care of by the SEO Company Sydney.
Google’s rich answer: In 90% cases, featuring in the top slop of google, i.e. google rich answer makes sure that the viewer actually visits the website. Sentence formation, good ranking, and clear heading can make this possible for the website.
If you are looking for best SEO advices, you can just visit Web Design City. We have experts working to make search engine optimization come alive for Australian businesses.