It wouldn’t be an insult to say that most people spend a good portion of their day on social media. Not in the world of today. Research proves that 59 percent of entrepreneurs plan on boosting their influencer funding in 2020.
According to oberlo
- 3.2 billion Social media users globally.
- 90.4% of Millennials, 77.5% of Generation X, and 48.2%t of Baby Boomers are busy social networking consumers.
- 73% of entrepreneurs think that social networking advertising has been “somewhat effective” or “very effective” to their small business.
- 54% of social browsers use social media to study solutions.
- 74% of customers who’ve had a favorable experience with a new on social websites are very likely to recommend the brand to their family and friends.
- 49% of customers rely on influencer recommendations on interpersonal networking.
- 500 million daily busy Instagram tales are uploaded globally.
- 91% of social media users accessibility social channels through mobile devices.
Social media has become an integral part of the daily routines and lives of people. Some are so hooked to it that they first scan their social media feeds when they wake up.
Given the importance of social media in the lives of users, advertisers and companies turn to social platforms in the expectation of communicating with their target customers. Nevertheless, there is an explosion of content on social media and the pressure is very high.
Staying up-to-date on the latest developments in social media will fuel your campaign and make you stand out in the crowd. You need to be aware of the eight social media developments for 2020 and beyond.
Social Media Trend #1 — Ephemeral Content Should Continue Gaining Popularity
Ephemeral content is something that can only be viewed for a short time and then disappears. Sources of this type of content are Facebook and Snapchat Stories.
The attention spans of people today are limited and the way they like to consume content has shifted as well. That’s why content forms such as Stories are becoming popular. In a way that people can spend hours scrolling through one story after another, they are short, engaging, and addictive.
Social Media Trend #2-Niche Social Sites Will Do Well
Facebook and Instagram as the largest and most popular sites have long dominated social media. Nevertheless, several other social media focused sites have not only increased in recent years, but have also grown to prominence dramatically.
For starters, TikTok is one such site that launched in 2016 and gained popularity with young people instantly. With their social media campaigns, B2B companies prefer Facebook, while the gaming community flocks to Twitch. Several such new social media platforms are gaining popularity and will continue to gain popularity in 2020 and beyond.
Social Media Change #3-Instagram Should remove Likes
Instagram is one of the largest social networks that can form the social media environment with any major changes being introduced here. One such major change is Instagram’s decision to eliminate the posts like functionality.
Previously, Instagram implemented this idea in a beta test, and this move could eventually be introduced worldwide. The rationale it has provided is that it needs to assess the social value of a person and it is counterproductive to the emotional health of people to wait for such affirmation.
Nonetheless, there are many people who reject the argument outright and claim that Instagram wants to implement this change in order to gain money. To order to promote their products, marketers pay huge sums of money to influencers. None of this is going to Facebook. Yes, influencer marketing has become so prevalent that marketers shift away from traditional forms of marketing such as advertisement.
If Instagram removes likes then brands won’t be able to measure the direct impact of their campaigns as easily as they do now. This may encourage some brands to invest in Instagram Ads as they can track the ROI for them easily.
For social media marketing, a scenario where Instagram successfully removes likes and gets more marketers to move to their ad feature could be transformative. Not only will this affect influencers, but other social networks may also be encouraged to make these movements.
Social media trend #4 — Social trade will expand
social media platforms like Instagram, Pinterest, and Facebook have been used by brands to sell their products for a long time. Social trade has become a new brand retail avenue, and this trend will only get stronger.
Digital shopping is on its way to becoming a traditional retail outlet on an equal footing with other platforms such as blogs and physical shops. With more and more social networks adding pro-selling innovations such as shoppable messages, this trend will further intensify.
Social networks are constantly evolving from shoppable messages to Facebook storefronts to becoming shopping sites. These will be leveraged by companies and advertisers and will integrate social exchange into their selling campaigns.
Social Media Trend #5-Video Content Will Become Video Content is one of the most entertaining advertising sources and will quickly become a clear winner over all other content types in social media. Either short-form videos are common on TikTok or Stories, or long-form content on YouTube, videos are the future of advertising on social media.
According to a survey by Cisco, video content will be 82 percent of all online content by 2022. This shows clearly how important it is to continue using video content in order to remain relevant in the world of social media.
If you don’t make videos at the moment, it’s time to include it in your content strategy. Videos are going to dominate social media in the near future, and anyone who doesn’t know it will have a hard time.
You can start with features such as Stories for your content on social media as well as for ads. Even on platforms that have traditionally been dominated by image or text content, you can add videos to your social media posts.
Technology use will be at an all-time high
The use of technology such as Augmented Reality (AR) and Virtual Reality (VR) would accelerate in all-time high social media. As these networks expand, consumers will demand better and more immersive services, and that can be achieved by these technologies.
With the introduction of Horizon, their world of social virtual reality, Facebook is already taking huge steps in this direction. This is a kind of virtual world where people are able to connect, play, and explore. This is the next level of social interaction and the future of social media could very well be.
Although social media acceptance of VR may still be at an incredibly premature level, AR can not say the same. On several major platforms such as Snapchat and Instagram, augmented reality filters are now being used. These have been introduced as a means of enhancing and popularizing the visual content shared on social media.
Influencer marketing will continue to dominate
Infunecer marketing is the boom that has been rising for all these years. Influencers who are being paid exorbitant amounts to endorse brands dominate social media today.
It is important to see the acceptance of this pattern from both viewpoints. This can be seen from the overwhelming increase in the number of social media influencers. First, the rise in ad spending by companies on influencer marketing can be seen.
It is much cheaper to invest in influencers than running paid ad campaigns, and yet it delivers good results. In addition, influencers can help marketers achieve a range of marketing goals and not just generate leads.
Better Consumer Compliance and Legal Scrutiny
Although social media has many positives, there are some negatives that have come to light in recent years. Privacy and security of data are two of those issues that made headlines for social networks such as Facebook.
Social media can potentially be used to gather and manipulate information about anyone. Those social networks are rumored to even transfer their user data to other businesses.
With this in mind, social networks and regulatory bodies are going to tighten their standards and put in place more policies. Many people see social media as unsafe and changing that would be in everyone’s best interest.
Higher use of AR
Augmented reality improves our experience by adding multimedia components and changing the way things actually look. Social media platforms have noticed and have begun to exploit fascinating use cases for this technology in recent years.
Of example, for its various photo filters, Instagram uses augmented reality. Have you seen the filters that can cover up your face, or a sunlass or bunny ears? That’s nothing more than an enhancement for social media in augmented reality.
While heavily popularized by Instagram and Snapchat, this phenomenon will be followed in the coming years by other social media platforms. For example, before Instagram, Facebook introduced AR filters, but they became popular later. Facebook is also working with other functionalities of AR and VR and will create further future applications of these technologies.
AR’s social media applications are not limited to photo filters for posting fun posts and stories. Brands can also take advantage of augmented reality to provide their customers with better shopping experiences.
Sephora, for example, is a beauty brand that has been using AR for a long time to enable their customers to try makeup before buying. While this capability has been on their mobile app for a long time, they also launched it for Facebook recently.
These are some of the few major rising trends that in 2020 and beyond will dominate the IT landscape. Take advantage of these trends and stay ahead of your competitors.
Social media is a diverse and competitive environment and can help you ace the social media game with these patterns. So keep up with the latest trends around these topics and use them for your campaigns on social media.