The international world is continuing to evolve in the dawn of a new decade. Social networking, web analytics, video/audio incorporation, along with other developments mean that you always adapt your strategy to the digital footprint of your business.
One element of contemporary sector, however, remains constant: the need for an enticing web site. While tens of thousands of totally free web site builders and countless aspiring web designers are yelling for the own consideration, if you would like to keep competitive in the digital area, you have to hire a web design company to create your site.
If you’re not sure why it matters, find these 35 reasons that as you move into 2020, a professional designer will be the best choice for creating and maintaining websites.
More Design Options
If you’re looking online, you’re sure to find dozens of websites offering free web design services through “easy-to-use” templates and ready-made shells. Although these models do not require much prior knowledge, the design options are very limited.
A web design firm will design a platform in whatever way you choose, so a stock template does not hinder your online ability. In practical terms, this means that you are not limited to the type of content you post, nor do you have to worry about restrictions on format.
“Website design isn’t only about producing pretty designs. It is about knowing the advertising challenge behind your business.”
The other problem with using a web design service is that all their pages are beginning to feel the same. There are only so many options to reconfigure a design, and the more common the template is, the more often the style will look like someone else’s.
When you employ a web design firm, you know that from top to bottom, your website will be exclusive. There are plenty of ways to put your stamp on the project because of the exceptional design potential. What’s more, you have significant control over the look and feel of the website while collaborating with designers.
On Trend Designs
Have you ever been back in the late 1990s or early 2000s to a website? In the early days of the internet, flickering fonts and spinning images were all the rage, but now they feel obsolete and out of place. Even a website that is just four to five years old will seem obsolete because web design patterns are rapidly evolving.
You are recruiting someone up-to-date with the latest developments when you employ a web design firm, meaning that your site has a sleek, colorful look. With just seconds to catch your consumers ‘ interest, you don’t want a poor, obsolete interface to be the reason they’re leaving your site.
For your website and your brand, creating images is 60% creativity, 40% science. To create a visually appealing image, you need to have a good understanding of art and lines. Furthermore, a good scientific awareness support can help you create an identity that resonates with your consumers ‘ psychological profile.
Sometimes, new business owners are surprised at how much quick alteration to their logo pictures will alter the view of their organization by someone. Through supplying the platform and other marketing materials with a modern, custom design that is all your own, a web design firm will assist you with rebranding and reimaging.
Audience Targeted Designs
Not every website is appealing to any customer or group. Usually, a younger consumer wants to see more action and has no problem engaging with items on the screen that serve as links (like clicking a tire to take them to a page with tire purchasing information). On the other hand, older customers usually want to experience a more structured network, with straightforward menus and easy flow from element to checkout.
You have some insight into your company’s target group of buyers as well as who sells your products or services, but a web designer would know how those trends influence what people want on a website.
Eye-catching at First Glance
Business success is driven by the ability to catch the attention of the customer in a matter of seconds in the modern digital world. Statistics have shown that the average user chooses whether to continue on a site in the first 15 seconds of arriving on a web page or not, so you don’t have much time to make a great first impression.
A professionally designed platform means that every customer gets their best foot forward. The templates are fun to inspire consumers to discover the content.
More Efficient and Effective Web Design
Having the right details and the best products / services are only the first steps of transforming a guest to a website into a customer. The need for an intuitive site layout is often overlooked in this process.
Customers don’t want to have to hunt for a “Contact Us” or “Checkout” button all over the page, nor do they want to see all their progress lost when they hit the “Back” button on their search or shopping cart. For almost every customer need, web designers will build effective and efficient pages with the right links and images in the right places.
A poorly designed website stops acting as a platform for your company and acts instead to alienate your clients and frustrate them. Visitors are demanding intuitive designs from websites that naturally flow into each other and link together in an orderly manner.
If you’re recruiting a web design firm, they’re going to start with a simple sitemap for your entire website and develop from there. The sitemap provides a clear website framework that holds all new content created or extended in line with the rest of the website.
Better Customer Retention
It’s hard to retain a client who has a poor website experience. The sheer volume of online shopping choices offers customers with many other alternatives for the same products or services that you sell, and the customer will not fail to pursue other options.
You remove the most common reasons why consumers get annoyed or mad at your site with a properly designed website. In the long run, this will reduce the cost of customer acquisition if you employ a web design firm, generating more repeat customers for your company.
Lowered Bounce Rate
The one indicator that shows that a platform is underperforming is the “bounce rate.” The statistical bounce rate measures the percentage of people on the site who only visit one page. Customers who “bounce” don’t engage with your material or browse the products you’re offering.
The main culprit for a high bounce rate is faulty designs. The customer gets from the site a wrong first impression, can’t see what they want on the landing page, gets confused by the menus, etc. Luckily, once you employ a web design firm, these problems can be resolved and will increase the conversion and bounce rates dramatically.
More Time on Site
The amount of time that a visitor spends on your website has several consequences for your company. First, spending more time means spending more time selling. Second, the longer a customer is on your website, the greater the likelihood that you will provide the user with valuable content. Second, time and time spent on the website will impact the ranking of your blog on Google and other search engines.
The two most important issues affecting your site’s time are the content you have and website design. Excellent content / products / services are things that you have direct control over as the business owner; however, website design is usually in your web designer’s hands. Through eliminating barriers that frustrate consumers and developing pages that cater to your company’s audiences that are most interested in attracting, you remove design elements that have a negative impact on your web analytics period.
Higher Browser Accessibility
Ten years ago, you were going to be able to reach your customers as long as your website was compatible with Internet Explorer. There has been an explosion in browser innovation since then, and it could be dangerous to customize a platform for a single user. Working with a professional web design team ensures maximum compatibility between industry-leading browsers as well as popular enhanced technologies that keep your site friendly to disabled people.
Today, 51% of people can access the internet on a mobile device, and that number is expected to rise to 72% by 2025. It creates a unique challenge for web designers because it is very difficult to customize a website for smartphones than on a desktop or laptop. Failure to incorporate responsive design features into your website may cost you sales as the mobile market continues to grow.
Cross Platform Design
While demand for mobile-optimized websites continues to grow, more mainstream channels also need sites to be available. Highlighting one network at the expense of another places the company in a weak position and may alienate consumers. A web design firm will help you offer your website anywhere your customers use channels.
Creates the foundation of your Digital Presence
Beginning with your digital presence, you still return to your website. Social media pages and YouTube accounts will help speed up the dissemination of your ideas and get your content to a wider audience, but the website is the only location that consumers are constantly coming back to.
Changes to the rules and regulations of different site builders and social media platforms show that you never really have full control over your content on social media. You will be at the whim of third-party providers without a trustworthy platform to base your digital presence on, leaving your business and website unprotected.
Your business is your livelihood, and you want clients to know that you are taking it seriously. Your website is like your business card during the digital age. You wouldn’t use folded index cards and crayons to make business cards, so why take a casual approach to your website design? If you hire a web design agency, they will help you with a site that is visually appealing and secure to put your best foot forward.
Improved Search Rankings
Optimization of the search engine, or SEO, refers to where the platform stands on search engines such as Google and Bing. Many customers never move past the search page’s third link, and less than 20 percent navigate past the first results page. To ensure that your website is visible to the customers you want to reach, it is essential to have a high website rank.
A web design company includes site design SEO strategies that raise your site’s profile organically. On-site SEO and content marketing improve the website’s overall rating, which puts your business higher on the results list for relevant keywords. Building the site from the beginning with the right SEO targets in mind will make your online marketing more productive and cost-effective.
“Being in the search result organically in Google is the fantasy of all website owners.”
Avoid SEO Killing Features and Updates
Search engine optimization, or SEO, refers to the position of the site on search engines like Google and Bing. Most consumers rarely travel past the third path of the search page, and less than 20% click past the first page of results. It is important to have a high website rank to ensure that your website is accessible to the consumers you want to attract.
Increase Organic Traffic
A comprehensive digital strategy that includes all aspects of your digital footprint is the best way to see increased traffic to your site. Your website targeting social media and SEO feeds into your website, and your website content provides the material you need to fuel your social media.
A web design firm will ensure that all aspects of your digital strategy work in harmony with each other to boost improved website traffic and increase sales.
Gives Attention to overlooked Site Pages
Did you know that the “About Us” tab is one of the main pages on your website? This is where you will be highlighting the things that make your business special and educating potential customers about your project.
A bland “About Us” page gives customers the impression that your business is repetitive and lacks the human element that is all-important.
The 404 Error tab is another category that is often ignored. This page is shown when a customer clicks on links that are either no longer working or lacking the correct redirects.
At some point, each site needs the 404 Error page, but few take the time to create a page that serves a practical purpose, such as providing a search bar or a link to another part of the site.
Website quality also rests in the specifics, where a web design firm stands out. They will guarantee that you have all the right pages and material for your web, so that visitors to your site will always get the information they need.
Make your Site more Credible
The website is the first interaction they have with the product for many people, and that first encounter decides whether they are going to do business with you or not. A customer who sees a dysfunctional platform with little guidance and irrational pages will start questioning the nature of the goods and services you are trying to sell.
The reality is that if you can’t convince people to buy what you’re offering, it doesn’t matter how good your company might be. Poorly designed websites not only make customers think that your website is wrong; they also contribute to conclusions about your business.
“We enjoy what we do and we do what our customers love and work to create positive and purposeful websites for fantastic customers around the world.” Sara Smith
Greater and efficient eCommerce
Bad ads from a data breach is more than humiliating, and it can damage the bottom line dramatically. You are opening your company to lawsuits and at the same time eroding your business ‘ customer trust, losing your business income. Even with extensive security upgrades, recovering lost customers in this way can be nearly impossible for an SMB.
A task that requires experience and a professional touch is to secure customer data. A web design firm will provide security and back-end service to ensure that you do not reveal your customer data to those who threaten them.
Social Media Integration
Operating in the 21st century without the use of social media has become challenging for companies. Facebook, Twitter, Instagram, and more often are the places where your potential customers receive their first company exposure.
That distinguishes a web design firm from an online web-builder example is the ability to use the designers to incorporate social media into your platform and develop a cohesive marketing strategy for social media. You need buttons on your website to “like,” “post,” “tweet,” “reblog,” etc. so that with a single click, consumers can spread information about your company. To have your designers incorporate these things effortlessly into your web pages, employ a web design agency to make it feel natural to share your content.
Hire a web design firm to act as a partner for your company, enabling you to focus on providing your customers with the highest quality goods or services.
Over the years, online users have become more educated and experienced and expect a degree of consistency and reliability in the places they visit.
If these expectations are not met, even once, a customer will turn off to your company for good. Fortunately, many of these problems can be solved by a professional web design company for you.
Contact Web design City an award winning company of designers and digital marketing experts that can optimise your website to its full potential for traffic, conversions, and revenue.