The SEO landscape’s shifting nature is equally fascinating and daunting. As advertisers, we know that staying on top of the hundreds of changes to Google’s algorithm and SEO Statistics in 2020 are essential to positioning our digital content and growing the impact of organic search.
We need to put our attention in the right place, however. That’s why we’ve brought together some of the most relevant SEO figures to help you make masterful digital marketing choices in 2020.
There are 26 metrics to help you tap into a huge amount of web traffic and leads — and to be able to attribute real value to the brand investment you’re creating.
1. Google accounted for just over 75% of all worldwide mobile search traffic in 2019 (to date), followed by Bing at 9.97%, Baidu at 9.34% and Yahoo at 2.77%. (Source: NetMarketShare)
You will play by the rules of Google to compete at SEO. Ranking high on Yahoo or Bing will attract users to your platform, but most likely enterprises that score on Google will get the most.
You can’t deny the power of Google Searches. Using Google Search Console will help you help you understand how people are currently getting to you. Keeping up with changes to the Google Algorithm means that you remain flexible and that you can make key adjustments as appropriate.
2. This year, Google earned nearly 2.3 trillion searches. Users are looking for a lot. (Source: Internet Live Stats)
Nevertheless, customers are now doing as much as 70% of their online purchasing analysis before they ever get into a discussion about pricing.
Good search engine ranking helps the customers to browse quickly on their own while spending time thinking about your words.
Prioritizing SEO gives you the ability to do what you can to ensure first appearance of your business during those 2 + trillion searches.
3. Of the billions of searches that occur on a given day, Google is new to 15 percent of daily searches.
(Source: Google) It’s important to remember that SEO is not just about competing with others trying to rank for the current terms. With so many new searches taking place every day, SEO is about finding new keywords as much as it is about what is already famous.
How are you ranked for something new?
That’s where the BERT algorithm from Google fits in. BERT is “neural network-based methodology for natural language processing (NLP) pre-training” with the much longer name of Bidirectional Encoder Representations from Transformers.
In other words, in a series, BERT examines the context and purpose of words. So when you write about a certain topic with the intention of educating, BERT understands what you’re doing and rewards you for it.
There is therefore no secret to “hacking” the algorithm of the BERT. Writing like a human is the key.
4. On the first page alone, 67.60% of all clicks are compensated for by the first five organic results.
(Source: Zero Limit Web) The page analytics tools will certainly show you what you’re ranked for on pages 2 to 10, but this rating shows that it’s really cool to be on top.
With more than two-thirds of all clicks going to the first five organic outcomes, the competitive field is tougher than ever, and marketers need to be smart, creative, and a little lucky to gain that prime property.
5. The two most critical factors Google uses to rate the website for searches are high-quality content and link creation.
According to Andrey Lipattsev, Google’s Search Performance Senior Strategist (Source: Search Engine Watch). And even though since 2016 this rank has been pulled, it still rings true today.
Quality content has been a constant factor in attracting attention and rating for your site / page, so for the foreseeable future it is one thing we should expect to remain the same.
Focus on quality and honesty over quantity. This will help your buyer see you as a trustworthy expert in your space. This will also allow you to see the platform as competitive and worth appealing to rivals or others in your business.
Share your work with others in the business or with your clients before posting to ensure that you spend time on valuable content.
6. 57% of marketing executives state the creation of content on the website was the most successful SEO strategy. (Source: Content Marketing Institute)
More than half of marketing professionals agree that content rules the roost when it comes to SEO.
On-page material, though, goes far beyond simply providing a wealth of information and keywords. That’s why every year the average length of rating material gets longer.
7. Google’s top-position overall content page length averages at 2,416 words.
(Source: serpIQ) How long is it appropriate to have good content? Sufficient to answer the questions of your customers but if you want to rate well with that good content, shoot for the 2,000 + word limit.
The more you post, the more your followers will be aware, the more transparency and honesty you will be able to show, the greater the ability you will have to connect to other reputable sites and the more likely backlinks you will get.
As it turns out, when it comes to ranking, backlinks are not a joke.
8. A voice search response page’s average word count is 2,312 characters.
(Source: Backlinko) In terms of voice search, long-form content also rules the roost. This statistic reveals that Google often appears to use posts that exceed 2,000 words to generate voice search answers.
Tempted to keep the posts short so that people who won’t stick around to read a long article don’t scare you off? You will do more harm than good.
9. A single backlink is not available on 55.24 percent of sites.
(Source: Ahrefs) The same study mentioned in the above state reveals that more than half of the pages have no backlink at all. And another 30% have three or less backlinks. It provides an immense incentive for advertisers to outstrip their rivals by focusing on getting more backlinks to their products yet platform.
10. The more backlinks a website has, the more traffic it gets from Google
(Source: Ahrefs) In a 920 million-page report, Ahrefs found that the number of referencing domains decreased as traffic grew.
What is the relationship?
The solid post you wrote — you know, the one with 2,000 + words — will not only answer the question of your client, but will please other industry leaders who are also searching for good content. With a connection, they’ll reward your effort with a link, and, in the process, increase your ranking along the way.
11. Site views, time on line, pages per session, and bounce rate are the top four rating criteria.
(Source: SEMrush) Long, quality content and internal linking are also heavily weighted when it comes to identifying, according to SEMrush’s rating factors report.
Yet top-notch prose is only going to get you that far.
If you want your users to continue on your website, you will need to understand their wishes, not only with regard to the information you offer, but also with regard to how they work through the material. This is called professional SEO, and it’s just as big a factor as the elements on the website.
12. 52% of all online traffic worldwide came from phones in 2019, 45% from web.
(Source: StatCounter) It’s important to look at your site-specific analytics before you move everything to apps. These are regional figures and may not be what’s happening in your next cyber forests.
That said, while your desktop may have the edge for your platform, if you want to succeed regionally, nationally, and internationally, you still need to be mobile-friendly.
The selection of screen sizes also means that it is necessary to be flexible to your app, rather than just having one set version for phones.
13. The headline / title tag is considered by 36 percent of SEO experts to be the most important SEO element.
(Source: Databox) It’s tempting to spend most of your time creating the perfect copy of an article and then just want to move on. They tend to treat the title as an after-thought because of this.
According to most SEO experts polled recently, that’s a gamble. The headline will not only let the search engines know what you’re written about, but there’s a good chance it will appear on social media feeds, in emails, and in all the backlinks you’ll receive.
The viewers will only click on that title if it is enough enticing to catch their attention. Take the time to create multiple (at least three) versions containing the keyword phrase for which you wish to rate. Then consult with your peers and friends on your word.
The time you spend on the right headline is going to pay off in traffic and rankings.
14. Long-tail keyword searches are 3% to 5% higher than default searches with a click-through limit.
(Source: Smart Insights) While most searchers do not look for single-and two-word words, they search for four-word or longer sentences.
They are asking for information.
This needs to be expressed in your material.
It’s the contrast between “SEO” and “SEO statistics” and “SEO results for 2020.” Do you see how special are those last searches? With each of these there is a particular purpose, and as the keyword gets longer, the customer wants new, more accurate, and more modified content.
Not knowing how to build keywords that are longer? Remember the questions that your customers have about The Big 5.
For example, if you’re trying to rank for the keyword “SEO strategy,” you might set your sights on the following long-tail keywords:
- How to build a strategy for SEO
- What is a strategy for SEO?
- What are the benefits of a SEO strategy?
- How can I get more visitors on the website?
- What is the expense of a SEO strategy?
15. 70 percent of marketers found SEO to be more powerful than PPC.
(Source: Databox) With digital marketing increasingly advanced, it is no wonder that SEO firms are constantly growing — and seeing more benefits from SEO campaigns than from PPC.
Many of the respondents reported seeing more results from SEO (including traffic, leads, and sales). Others used ROI to rate SEO over PPC as a benchmark.
Marketers described SEO as a long-term strategy, while PPC tolerated short-term bursts.
“PPC sounds like raising a lead zeppelin, as one respondent said. Bring enough power behind it (i.e. money) and there will be traffic. But the traffic stops as soon as you stop charging.
16. “Where to buy” + “close me” smartphone requests have increased over the past two years by more than 200 percent.
(Source: Google) If you’re a local traffic-dependent company or a small area of coverage, that’s important.
For smaller businesses that may not blog or produce a lot of content, local SEO strategies are critical. Make sure that your site is in the relevant registries and that all your information is up-to-date.
If your site is not designed for smartphone or local search, mobile search results will not surface and local customers will not visit your shop.
17. Updating and republishing new content and images on old blog posts will boost organic traffic by as much as 106 percent.
(Source: HubSpot) If you’ve been sitting around for a while, historic optimization could just turn into your new best friend.
Not only do you get the benefit of getting more miles out of old articles by reviewing and changing existing content, but you can also reinvigorate how those oldies but goodies rank.
If you have a good background and once scored well with older articles for keywords, this is the right approach for your 2020 strategy to take back.
18. A highlighted sample accounted for 40.7 percent of all voice search responses.
(Source: Backlinko) The samples featured have been around since 2014, but their voice search domination continues to increase.
Hold the featured snippet game in mind as you build posts to gain traction for SEO.
It’s not as difficult to create featured samples as you might imagine, and the effort you put into them will certainly pay off.
19. “Excellent” + “right now” smartphone searches have increased over the past two years by more than 125 percent.
(Source: Google) When contemplating blog topics your audience wants you to write about, make sure you include a list of “Excellent.” Web searches are not only on the rise, but also demands for best lists.
Consider about how to use related searches in your own plan: Good market flooring choices right now Best phone out Better investments to make Best SEO strategy right now.
Marketers spend more time and money on SEO, which ensures they can continue to ramp up the competition for top spots.
The best approach to ranking in search engines is to provide value to your client, so keep writing quality content and building top-notch user experiences.
Mobile is becoming increasingly a bigger ranking factor, particularly when it comes to local marketing.
When designing a SEO strategy, there’s so much to remember, particularly when so much is evolving year after year.
You will set up a long-term plan by keeping up-to-date on SEO analytics and using their details on your approach. So performing a professional SEO audit is a useful way to fine-tune your approach so build some fast SEO wins. Together, with a plan for both short-and long-term success, you will be ready to enter 2020.