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Author Archives: Sarah Smith

About Sarah Smith

Sarah Smith has more then 6+ years of experience in the field of promoting brands and developing new strategies of maximizing results for businesses worldwide. With the help of expert brand development strategies suggested by Sarah, you can make your business more visible among your potential customers.

Google revamps its SEO Starter Guide

This being the first SEO starter guide in several years, it holds huge importance for the digital marketing industry. Google has announced that the old PDF format of the SEO starter guide has been retired which was published in 2008 and is now replaced with a new web based version. The updated version has additional […]

How Can eCommerce Owners Use the Latest Trends to Their Benefit?

eCommerce industry is continuously evolving. With each day, something new comes up in the market to increase the competition among various ecommerce business owners. People do like this kind of evolution and appreciate the new things which make their life simpler and easier. Much has been emphasized now days on personalization in Ecommerce. This is […]

Future of digital marketing: Machine learning algorithms

Machine learning is now the future of digital marketing. But only few of the SEO experts are showing their inclination towards it. Experts primarily use the on-page and off page SEO techniques as machine language is still a name and not so much to think about. Machine language has not even changed the landscape of […]

Dos and Don’ts of Online Reviews

It is true that customer reviews can increase both site traffic and conversions, while improving your business’ reputation. Whether the reviews are positive or negative impacts your online reputation significantly. The best thing about online reviews is that they are authentic and more trusted by current and future customers. Some Do’s of Online Reviews Incentivize […]

Google Demands Canonical Pages to be Compliant with the AMP By 1st of Feb, 2018

Google has announced on the 16th of November, 2017 that it would be implementing a policy according to which canonical content should be in accordance with the accelerated mobile pages (AMP). Google claims to make this announcement to enhance the user experience. AMP has become an inherent part of the different domains and thus Google […]

Why is UX Focus as Important as SEO for a Website?

User experience or UX is undeniably a key factor that guarantees the success or failure of a website. User-friendliness is synonymous with the user experience. A user-oriented website not only increases user-engagement but also pulls more web traffic. Users would most likely stick to a website that easily navigable, has fast loading time and has […]

Cutting-edge web design trends for 2018

Working with the flow of time is a necessary and crucial aspect of being successful. For any business to succeed it is important to be up to date. When you think of getting a new gadget? It is not according to the trend. The same is with web design. Various trends come and go. Your […]

Five technologies that could change digital marketing forever

Being an experienced professional marketer makes you understand the market much better than others. You understand that throwing all your resources at trendy and a new social platform from the point of view of investment is bad. You cannot really do this without even judging the factors which can affect your business. But the technologies […]

Major Web Design Mistakes Leading to Millions in Lost Revenue

Are you done with all the techniques you need to follow for the website ranking on the search engine? The next steps is just wait and watch your performance of the website. But, you are not getting the results what you have expected. So, if this happens, then you must have missed something in terms […]

7 Essential elements of Modern Website Design to Inspire You

With every New Year we see some change in web design elements which give rise to new techniques. Some elements if used in a thoughtful way would help in explaining your company and its ethos. While some of the other elements work on the responsive website design part to make it more users friendly. But […]

Website Design and Development Strategies to Flourish your Business

Web Design and development is that part of a business function that closely focuses and monitors the website starting from its beginning stage of hosting, to its development and finally, goes on to its designing followed by different testing techniques. Web Designing and development is driven by two main principles: Establish a set of strategic […]

GITEX for Marketing – Explore the Future of Marketing

GITEX (Gulf Information Technology Exhibition) is an annual consumer electronics, computer and technology-based trade show, exhibition, and conference. It takes place at the Dubai World Trade Centre in Dubai, UAE. The exhibition has managed to attract a lot of participants. GITEX for Marketing has made the key people driving and engineering a change in the […]

GITEX Tech Week & GITEX Future Stars off to a Flying Start!

DUBAI: The worlds’ most global and supreme technology events that are being held in Dubai, GITEX Technology Week. The GITEX Future Stars will bring in all the world-class industry innovators, government leaders, technology inventors, and future entrepreneurs together in the summit that will last until 12th October, at Dubai World Trade Centre. The main goal […]

WHY GLOBAL SMART CITIES AT GITEX?

The International GITEX exhibition show in Dubai has showcased world’s most progressive smart cities that are implementing the latest technological innovations to advance the efficiency and growth of their infrastructure system and delivery of public services in the most convenient way. The technologies showcased at the GITEX have displayed one of the most advanced technologies […]

37TH GITEX TECHNOLOGY WEEK – The Future Of Your Business Begins Here

GITEX (Gulf Information Technology Exhibition) is an annual consumer computer and electronics trade show, exhibition, and conference that take place at the Dubai World Trade Centre in Dubai, UAE. The exhibitions held in the Middle East have attracted numerous participants. In 2009, when Microsoft released Windows 7, around 160,000 people were present. The GITEX Shopper & Consumer Electronics Expo […]

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