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Author Archives: Sarah Smith

About Sarah Smith

Sarah Smith has more then 6+ years of experience in the field of promoting brands and developing new strategies of maximizing results for businesses worldwide. With the help of expert brand development strategies suggested by Sarah, you can make your business more visible among your potential customers.

Design Thinking – Why is it an Imperative Business Strategy?

Many people tend to undermine the design of a website. Let me break this for you. The design and aesthetics of a website are as important as the content in terms of SEO flow. Web designing companies can help you out in this context. Judge it from your perception. Don’t you automatically get attracted to […]

Why Should You Shift To HTTPS From HTTP?

The additions ‘S’ in https stands for ‘SSL’ stands for ‘Secure Sockets Layer’. HTTP stands for Hypertext Transfer Protocol Secure. This technology helps to encrypt the connection to a website. The purpose of this is to prevent the hackers from intercepting any of the data. The additional ‘S’ is actually a security measure of the […]

Should Number-One Rankings on Search Engine be a Priority?

Number one ranking on search engine, this is the goal for which every business runs and optimize their website using various tools. But are you the only one in the race, there are multiple businesses who all running to attain the finite space available on the SERP. The new era of SEO may be modifying […]

Top 4 Social Media Trends for 2018

Remember the time when social media was just the mean for sharing holiday pictures, random post and reaching out to the long distance peers and loved ones, but today it has evolved more than that. Now brands are using social media as an excellent channel for promoting and creating awareness regarding their services. It has […]

The Overall Knowledge about Google Question and Answers

The Questions and Answers feature is a new venture of Google, which was introduced in August 2017. But this very important feature has been actively ignored by small business owners and marketers alike in the digital marketing field. It is a crucial part of your business listing to answer every asked question. There are various […]

Semantic Search and How It has Advanced The SEO

Semantic search came in 2013 with the release of Hummingbird update and created huge noise in the SEO industry. Semantic search was focused on the intent of the searchers queries with the goal to deliver more relevant results. How does semantic search work? Earlier Google used to find and show the result to the searcher […]

Website redesign: How to retain and improve your SEO

Have you noticed your website recently on a smartphone, is it well optimized? Is the text coming in small format?Is it providing the readability to the users? How is your graphics doing?Is it looking enticing? Is your site is up-to-date with the latest trends? Is your website content receiving the user’sattention? If you have just […]

Google My Business Introduces Videos Uploads in the Dashboard

Google has officially announced the Video upload feature on Google My Business (GMB) Dashboard. The businesses can now view and upload the videos on the GMB page for the customer views. It is currently available for the video length of 30secs. How to access Video in Google My business dashboard: 1. Go to the GMB […]

Content Distribution Strategies in 2018

“Content is King” the most overused line that we all have been hearing for a couple of years and many experts’ time, on time are imposing lights on how content can be leveraged for business success. Content is a massive tool that allows you to build a strong relationship with your audience. But, If your […]

Google Uses the Chrome User Experience to deliver the Speed Score

Page speed Insight is one of the known, and the best free tool made available by Google that provides real-time performance analysis of the web page along with the improvement ideas. Google’s new update says that now, Page Speed Insight is using the data of Chrome User perform report to provide the detailed analysis of […]

How To Decide Your Website Design Budget

The most content attractive and engaging websites tend to receive more potential customers, and Google also rank those sites well in search engines being more viewers friendly. Building a website most of the times look expensive and tedious and the question that appears is How much budget should I allocate to the website designing? We […]

Make Your SEO Campaigns SMART in Year 2018

As now Year 2018 has arrived and each SEO in every business is thinking about which new campaign strategy to embed in their approach to maximize the results on Google search engine in terms of Google #1 rank, Traffic on website, Leads, Conversions etc. Being an SEO, we always work towards making the campaigns and […]

4 things SEO professionals should do consistently

As an SEO professional it is our duty to provide what client expect from us regardless of what kind of business or operation he has. Being an SEO expert is a big responsibility as the client will completely depend on you to get their website on top through your techniques.

Why Everyone Needs a Digital Marketing Plan

For every business to start a business plan is the first thing to go ahead with. But the next question is does this plan work? The fact that marketing has shifted rather than futuristic to result driven approach, it is not acceptable to some of the traditional marketers.

[UPDATED] Google Ad Grants policy changes include 5% CTR minimum

Google is making changes to Ad grants, the Adwords program which provides search engine grants to non profits up to $10,000 per month. It has been noticed that 35000 nonprofit organizations participate in Google grants program and it has been now in talk that $2 bid cap has been wind up when the campaigns use […]

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