While investing in online business, the organization has to be proficient about two things, a proper website design and the right marketing technique. Believe it or not, these two factors are inter-related and a mistake in the website design may have an impact on the SEO and marketing of the company. It is thus quite essential to choose the right website designer who will have the insight to the whole thing and will be able to deliver as per the requirement of the client. There are factors that can harm the SEO and if you can avoid the same, you can be rest assured about the website.
Infinite Scrolling: You must have come across websites where a page has infinite scrolling option without anything to display. Scrolling is good for many website but not for all. However, grouped content makes more sense and websites with infinite scrolling often confuse the user about what to expect next. Make sure that scrolling is a requirement and stay away from it if you are not sure.
Lack of mobile compatibility: Most of the people use internet and related services through their smartphone. It is utmost important to make the website mobile friendly as that would have an impact on your traffic and SEO. The browser support is different from mobile from that of computer and that is where the mobile compatibility comes into picture.
Using Tables: While in many case tables may provide a collective view of the overall data, it may also make the website look complicated. The web design with tables doesn’t look good enough for the person viewing the website. Try to avoid the tables and go with a cleaner look for the website.
Choosing complex web design: There are many Website Design companies that will tell you to choose a design with loaded flash player. Static website design is simple but they are easy to load. The people coming to the website will have less loading time. In many cases, people leave the page because it takes a lot of time to wait. While flash may make a web page look good it would not make much sense if you are concentrating on SEO.
Parallax Scrolling: There is no issue as far as impact of parallax scrolling is concerned. However, if you are using such a scrolling for your website, you will have lower SEO ranking for the search engines. The web pages with such scrolling and images take longer time to load too.
A Sydney website design company has the proper knowledge about the things that can have negative impact on the SEO. The website designers must be well aware of the SEO needs of the company in order to provide the right solution to the client.